Dir of E-Commerce

Director of eCommerce

People love their beer and this start up loves their people! They are on a mission to make other people as passionate about great craft beer as they are. And they’re taking that mission global.  Your reason for being will be to revolutionise the E-commerce world as we know it, creating and delivering a world class platform for growth which will change the face of E commerce forever.

You need to:

-passionate about something that gets you going
-Leave your suit in the closet
-Be an idea person, game changer across all channels: products, digital channels, TV/media, hospitality, entertainment
-Bring digital strategy to global domination of new ways to connect with Beer Fans, community and consumers
-Have an entrepreneurial spirit and be ambitious
-Roll up your sleeves to be hands on but also be a team collaborator to partner along with delegate


Create and deliver global digital strategy, working alongside sales, marketing and retail teams ensuring they deliver the mission whilst surprising and delivering their customers every step of the way.  Ensure that all our digital experiences and conversations across the globe are in line with their positioning.

THIS BRAND is radically changing the beer landscape globally and its Director of eCommerce will guide how consumers learn, interact, purchase, and experience craft beer and merchandise online and mobile.

Robust private medical benefits, pension plan, leadership package and bonus
Flexible with some Global Travel as required



Full P&L responsibility for all their global eCommerce business
-Build a powerful roadmap to ensure incredible growth across all digital channels
-Build an exceptional digital team to allow UK brand to excel across all channels, drive strong sales, and build community.
-Manage the creation, design and implementation of a world leading new International web site and work relevant specialists  to assure the highest quality, innovation and speed to market
-Manage all digital content and creative for the web site, marketing, and 3rd party retail digital channels, in liaison with the marketing and sales teams
-Oversee digital marketing strategy and marketing team members to ensure increased customer acquisition, retention, average purchase, frequency, conversion and time on site.  
-Work closely with retail (bar) team to drive traffic to bars
-Work closely with customer service, IT and operations to assure a superior customer experience for all touch points.


-10 years of digital experience, with 2-5 years of leadership experience in eCommerce that was a game changer in revenue or consumer experience
- Know what good design looks like
-Experience overseeing digital marketing, social media, content creation, merchandising, user experience, analytics, customer service and fulfillment
-Able to articulate a vision and execute in a fast paced environment.
-Outstanding leader and motivator of teams.
-Demonstrated ability to implement digital initiatives that will scale to support fast growth.
-Deep understanding and experience with social media.
-Omni-channel view of the consumer, ensuring all touchpoints are consistently integrated to deliver a best-in-class branded experience
-Positive attitude, confident, can think BIG, act small and execute  amazingly