Content Marketing Manager
London
Presales – Marketing /
Fulltime /
Hybrid
When you are enjoying content on TV, radio, smartphone, tablet or PC, you are also watching the works of the team that helps put that content right there. The mission of Mediagenix is to enable renowned media companies (e.g. BBC, Disney, Discovery, Paramount) worldwide to bring content to the viewer in the most efficient and future-proof way with the help of our broadcast management system.
To support media companies in their growth in this fast-paced media world, we deliver innovative software solutions on premise or web-based in the cloud that optimize the life cycle of their content across channels and services.
But let's be honest, we would not be able to do all that without the right dose of creative and appealing content. Content marketing is an essential component of our SaaS business and is part of the overall marketing strategy at MEDIAGENIX.
We use content marketing as a marketing strategy to attract, engage, and retain our audiences by creating and sharing relevant and valuable content, such as articles, white papers, copy for our website, posts on social, videos, and other media.
Does your name scream content, storytelling and SEO? Great! Let us explain the role a bit more in detail underneath.
Your challenge
- You are responsible for developing, managing and executing a coherent content strategy that aligns with our overall marketing goals.
- You write, create, edit, and distribute content that engages customers, compels them to take action, and helps our company sell our products. This involves researched analysis of customer needs and desires, as well as the crafting of original content that is both interesting to read and useful.
- You manage and collaborate with a network of internal and external content producers.
- You develop and update an editorial plan and calendar.
- You ensure that our messages are communicated clearly and effectively to our target audiences. This involves creating and managing content across all channels, including the website, blogs, social media platforms, email campaigns, press releases, white papers, articles, and other marketing collateral.
- You analyze and report on the performance of our company’s content marketing, helping to identify areas that need improvement and make data-driven decisions about our content strategy.
- You optimize our content for search engine visibility.
- You follow and test new technological opportunities and trends, such as AI-generated content.
Our wish list
- You have strong writing skills. You are an English native speaker or equivalent by education and experience.
- You have a sound knowledge of SaaS products.
- Strong project management skills are required. You evaluate and review texts written by other contributors (both internal and external).
- You are used to working collaboratively with other departments within the business, including product development, product marketing and go-to-market.
- As our products are complex and can be difficult to explain, you are able to translate technical into clear and concise content.
- You are familiar with our company’s target audiences, you understand what types of content they are most likely to consume, and you know how to reach them through content marketing.
- As you are responsible for developing and managing our social media channels, you are familiar in using social media platforms and you are able to track progress and measure the effectiveness of social media campaigns.
Our offer
- In return for your efforts, we offer an extensive salary package, including health insurance, group insurance and company bonus.
- MEDIAGENIX cares for its employees and therefore offers a healthy work/life balance. We offer great flexibility to organize your work.
- We've got your back with an exceptional onboarding program. Picture this: numerous training courses with experts in their field, 1-1 mentoring, an onboarding program designed just for you, and continued support from your team. We assure the development of your talents. You grow = we grow!
Excited? So are we! Take the next step by applying below and let us demonstrate the endless possibilities at Mediagenix.
We're already looking forward to meeting you!
