Tech Branding Specialist
Bangalore, Karnataka
Tech – CTO Office /
Full Time Employee /
On-site
About the Team
A lethal combination of innovative strategies and next-level implementations is the secret to Meesho’s phenomenal success. The CTO office team is the strategy and implementation hub of Meesho’s tech team! We shape Meesho’s technology vision and define its tech roadmap. We are currently a team of 4 – and growing. As builders of Meesho’s tech brand, we tackle exciting challenges across multiple projects. Join us if you’re interested in shaping the direction of one of India’s biggest e-commerce companies and help communicate our vision and achievements to the whole wide world!
This team isn’t just about work – we believe in a work-life balance that brings out the best in our team. We strive to develop informal relationships within this small team. If tackling interesting challenges in a high-energy, fun environment sounds like something that will interest you, join us!
About the Role
As Meesho’s Tech Branding Specialist, you will be at the forefront of positioning Meesho as a tech-first company and a hub of engineering excellence and innovation. Your work will directly influence how the world — and top tech talent — perceive our technology, culture, and leadership.
You will drive the end-to-end planning and execution of tech branding initiatives across multiple channels — from social media and the Meesho Tech blog to internal and external events and speaker engagements. You’ll also collaborate with engineers on their blogs, helping transform complex technical details into engaging, reader-friendly stories.
What you will do
- Strengthen Meesho’s tech employer brand by driving initiatives that position us as a hub for innovation and engineering excellence within the tech ecosystem.
- Partner with Tech, Product and Analytics leadership to ideate and identify compelling talking points, blog topics, and storytelling opportunities that showcase Meesho’s technological capabilities.
- Liaise across Tech and Product teams to ensure thorough documentation of Android and iOS releases, including the creation of both internal and external release notes.
- Craft and prepare content for speaker engagements and delivery of tech topics at both internal and external forums, tailoring messaging for diverse audiences — from non-technical readers to seasoned engineers.
- Work closely with PR and Comms teams to identify and share noteworthy technological developments for social, print, and digital media.
- Lead the end-to-end planning and execution of flagship internal tech events — including the annual Hackathon, BharatConf (internal tech conference), bi-monthly tech talk series, quarterly townhalls, and leadership connect sessions.
What you will need
- 3+ years of professional experience in branding, communications, or employer branding — ideally in a tech-focused environment.
- Outstanding writing skills with the ability to craft clear, compelling narratives for diverse audiences.
- Comfort with generative AI tools to create visual assets such as blog covers, social creatives, and internal communication posters.
- Proven ability to own and manage end-to-end documentation processes, adapting tone, format, and detail to suit different needs.
- Quick to learn new tools — experience with platforms like Confluence, Jira, and GitHub is a plus, not a prerequisite.
- Strong stakeholder management skills with a track record of solving problems and driving initiatives to completion.
- A sharp eye for detail, excellent prioritisation skills, and the agility to thrive in a fast-paced, dynamic environment.
- Ability to juggle multiple projects and deadlines without compromising quality.
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.
We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meesho’s large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.
Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of India’s e-commerce ecosystem.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.
Total rewards at Meesho comprise a comprehensive set of elements — monetary, non-monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions. Daily rituals and processes like “Problem First Mindset,” “Listen or Die,” our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles.
We offer competitive compensation — both cash and equity-based — tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.
To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace. Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience.
Know more about Meesho here : https://www.meesho.io/
