Associate Director - Growth (Habit formation)
Bangalore, Karnataka
Growth – Habit Formation and Resurrection (HER) /
Full Time Employee /
Hybrid
About the Team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho: from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users.
Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty programs.
What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth.
We also have a good time outside work, but it's best if you experience it first-hand :)
About the Role
As Associate Director - Growth of the Habit Formation charter, your primary responsibility will be to ensure the most optimal channelization of user intent across personas (casual browsers, deal-seekers etc.) and order stages to maximize repeat preference for Meesho. This will entail solving a wide range of problems (covered below), with the help of a Rockstar team and other cross functional stakeholders.
What you will do
- |) Long-term strategy /roadmap: Identify and create projects to generate 10X impact for your charter(s). Take audacious goals, own and deliver impact which are structural and long-term in nature for the company. Some of these include, but are not limited to:
- Habit Formation: Designing analytics-driven user journeys that result in repeat transactions on Meesho
- DAU Uptick: Building engaging constructs to keep our users coming back to the app daily
- II) Functional strategy and implementation projects: Identify process improvements (e.g. comm touchpoints, targeted cohort remarketing) that could help us improve the user experience, and drive repeat preference. This will involve:
- Identifying outsized opportunities, with a strong bias towards user-first thinking
- Breaking down the problem into actionable steps and creating a strong hypothesis to prioritize solution areas
- Working closely with org stakeholders and steering the projects till impact
- III) Leadership Pipeline Building: Invest in your team and mentor them, set them up for
- Success at the next level by providing opportunities to demonstrate new capabilities, provide
- Timely feedback, and groom them to become future leaders
What you will need
- Bachelor's degree from a top tier institute is required – MBA is preferable
- 6-8 years of experience in Strategy & Ops/Management – ideally a mix of consulting + high-growth start-ups
- Structured problem-solving skills, 10X thinking, Extreme ownership
- People management skills and ability to collaborate with multiple stakeholders
