Associate Director - Monetisation
Bangalore, Karnataka
Monetization – Ad Growth /
Full Time Employee /
On-site
About the Team
Have you ever wondered how Meesho makes money when we charge 0% commission to our sellers? Well, here’s your chance to join the team that makes even the impossible happen. As a Senior Manager - Strategy & Operations in our Monetisation team, you’ll be part of a group responsible for making many more such exciting features happen.
We’re the ones who unlock value for our users and in turn generate revenue streams for the company. We’re a team of 25+ professionals who empower our users with the right tools to grow their business online. We collaborate with the Product, Finance, Business Growth and Analytics teams to help more suppliers across India make profits and grow their businesses easily.
As a team, we’re big on maintaining a healthy work-life balance. We follow flexible working timings and also engage in a number of fun activities outside work - gaming, discussing our favorite books and movies, casual catch-ups and so on. The bottom line? At Meesho, you’ll have a fun time as you grow.
About the Role
As an Associate Director - Monetisation, you will work directly with team leaders to solve business-critical problems. You’ll identify key problems, set priorities, come up with solutions and drive implementation in different types of projects.
You’ll shape up the right solutions in coordination with the product team (in case your solution requires tech interventions). You’ll also work with the team leaders to create and improve the operating systems of the team (strategic planning, competitive intelligence, building review systems, culture and so on).
What will you do
- Long term Strategy / roadmap: Develop and drive projects that contribute to the next 3-5 year strategic roadmap for Monetisation and specifically ads. These projects help bring outside-in perspective into the strategic planning of the vertical. Some of these include, but are not limited to: Building new monetization models for Meesho, Competitive strategy of advertisement platforms across emerging markets etc.
- Functional strategy and implementation Projects: Identify and create projects to generate 10X revenue impact within Meesho. Own and deliver strategic projects which are structural and long-term in nature for the company. This will involve:- Identify projects in conjunction with the leaders of the organization- Structuring the problem in different parts and creating a strong hypothesis to unlock opportunity areas- Mobilize execution resources and see the projects till impact.
- Moonshot Revenue projects: These projects are to create new and adjacent business models /opportunities to Meeshos core business. These projects will deliver the next S-curve for Meesho. This will involve:- Identifying new opportunity areas and revenue models- Opportunity sizing of various models- Designing and creating pilots and eventually MVPs of new revenue areas
- Team building/coaching: Build an outstanding team of managers and analysts in the ads business.- Build leverage by grooming and coaching them to be future monetisation leaders at Meesho
What will you need
- Tier 1 MBA or undergrad is mandatory. We are looking for people with 4+ years of experience with top tier consulting or high growth startup experience (monetisation, business/ category, growth)
- Strong track record in building and growing 0 to 1 business
- Team handling experience of minimum 5-8 members
- Outstanding leadership and organizational skills
- Superior problem-solving and project management skills
- Experience in team building, managing, and coaching will be a plus
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
Know more about Meesho here : https://www.meesho.io/
