Senior Associate - Brand Marketing
Bangalore, Karnataka
Growth – Branding /
Full Time Employee /
Hybrid
About the Team
The brand marketing team at Meesho comprises brand, media, insights, social and creative teams. We collaborate with business and product stakeholders, and external partners to bring the brand communications of Meesho to life.Our aim is to enhance the quality of awareness of Meesho and its key messages. Ensuring we reach the right cohorts with the right message at the right time, leading to strong business and brand health growth. We are building a brand that can endure the test of times and be loved by all value conscious shoppers of India. If you are excited about driving 10X growth for India’s only true and profitable e-commerce platform, then this might be the role for you.We believe our work is as good as our culture, we have tons of fun in jamming sessions on ideas, celebrating wins and we cover for each other in tough times. Best if you experience this in person.
About the Role
As a Senior Associate- Brand Marketing, you will play a pivotal role in supporting our brand marketing initiatives, while executing campaigns and strategies that enhance brand visibility. This role offers an exciting opportunity to contribute to the growth and success of our brand through various marketing channels.
We are we looking for:
1. Proven ability to assist in the development and execution of brand marketing strategies, including campaign planning, content creation, and brand activations
2. Ability to collaborate with external agencies and vendors to execute brand marketing initiatives and campaigns effectively
3. Strong project management skills with the ability to coordinate multiple projects simultaneously and drive them to successful completion.
What will you do
- Assist in the development and implementation of brand marketing plans and campaigns to achieve brand objectives
- Conduct market research and analyze consumer insights to identify trends and opportunities for brand growth
- Collaborate with cross-functional teams including agency partners, media team, creative team, and social and influencer team, to ensure brand consistency across all touchpoints
- Manage the creation and production of marketing collaterals
- Maintain brand guidelines and ensure adherence to brand standards in all marketing communications
- Stay updated on industry trends and best practices in brand marketing to propose innovative ideas and strategies.
What you will need
- Educational background in marketing, communications, journalism, or a related field.
- 1-2 years of experience in brand marketing support roles with a proven track record of success in developing and executing effective campaigns
- A growth mind-set & strong sense of ownership
- Strong understanding of marketing principles and branding concepts
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Demonstrated ability to multitask, prioritize, and meet deadlines in a fast-paced environment
- Creative thinking and problem-solving skills with a keen attention to detail
- Data-driven thinking
About us
Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.
Our Mission
Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost. Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.
Culture and Total Rewards
Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate - influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all embody these principles.
We provide market leading compensation - both cash and equity-based - specific to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.
Know more about Meesho here : https://www.meesho.io/
