Senior Communications Strategist
New York City, New York /
Platforms and Media /
Who We Are:
We are a fiercely independent ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Peloton, Ben & Jerry’s, Jose Cuervo, eos, Alaska Airlines, Charles Schwab and OkCupid, Frida among others.
Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.
Key Areas of Responsibility:
THIS IS NOT A STRATEGY ROLE, NOT A MEDIA ROLE
Sharpen Communications Strategy Capabilities: Expand how we use audience insights and communication planning to reach and engage audiences. Work with creative teams on how the creative strategy can come to life through channel executions in a way that allows consumers to experience the brand.
Creative Partner: For your brands, you will function as the primary contact between the creative and brand strategy team and the media and social team, keeping that dialogue going with Creative Directors, and helping to turn their ideas into creative media and social executions.
Media/Communications Leadership: Lead several of our favorite clients thinking about their business objectives and how your expertise in understanding the audience and how to connect with them helps drive their business forward through their marketing efforts.
Digital/Mobile Innovation: With your strong digital / mobile / social / emerging media chops and passion, help us crack innovation for our clients.
Emerging Media: Help Mekanism continue to define and deliver on Emerging Media. Drive Media innovation both internally and externally.
Engage: This is a comms/engagement/context planning role, not just “media planning” (colored boxes in spreadsheets). You should have an understanding of the media landscape and how to tie together creative strategy and media executions.
New Business: Support the leadership team in selling through communications strategy as a key discipline.
You must have 4-6 years of experience with a creative agency or media company with specific communications planning experience.
You must be comfortable working at a fast pace and also must think of yourself as both creative and strategic. We blend teams across disciplines.
You must have a thirst to be a part of New Business Pitches, even better if you have a track record of winning them.
You must have great client skills. This means you should like to, and be proficient at, presenting and work-shopping with clients on complex problems. It also means you're generally a nice person.
You have a strong knowledge of the social landscape. You like to present creative and account with new technologies and ideas to help grow business.
You must have solid communications planning experience, including mobile/digital planning experienceYou must have experience working on large clients and also want to work on Fortune 500 Brands as much as Start Ups.
You must have a passion for creativity, innovation and defining media 2.0.
You must know media strategy, content distribution and communications strategy like the back of your hand and constantly be on the lookout for ways to disrupt the way our clients and Mekanism think about them.
You should be familiar with how media works from a planning and buying perspective.
You must have significant experience developing the communications strategies for campaigns that push the limits of social, digital and experiential marketing, ideally on youth oriented brands.
You must be comfortable navigating the complex worlds of many different types of companies and know how to effectively push clients toward new ways of thinking.
You must be an expert communications strategist but also love the brand side of things