Senior Social Stategist

New York City, New York /
Platforms and Media /

Who We Are:
We are a fiercely independent ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Peloton, Ben & Jerry’s, Jose Cuervo, eos, Alaska Airlines, Charles Schwab and OkCupid, among others.

Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

The Role:
The Senior Social Strategist will provide social strategy for Mekanism’s New York office. This includes gathering insights, briefing creative, planning execution, measuring success, and optimizing content. This person is in the exciting position to expand strategy-related capabilities for the team by working hand-in-hand with functions across the agency, as well as company leadership. The Senior Social Strategist must be analytical, hands-on, tenacious, and passionate about delivering outstanding results.

You must be a team leader who has the ability to lead by example, mentor team members, get your hands dirty, and can help develop strategy-related offerings. You’re passionate about social media and actively participate in it yourself. You understand the value of supporting the soul of advertising with the science of data and analytics.

Key Areas of Responsibility:
Be a social media maven
Ability to oversee strategy and execution across a variety of disciplines:
Earned and paid promotion
Community management
Influencer marketing
Strategic partnerships
Integration of above the line and social campaigns
Be well versed in the various earned, owned, and paid media opportunities in social
Develop and execute large-scale programs across multiple platforms
Collaborate with account, strategy, creative, influencer, and channel management teams

Act as a data-driven storyteller
Keep clients up-to-date on the use / role of social media platforms
Conduct social listening and qual / quant social analysis to uncover brand insights
Develop creative briefs and senior-level social strategies based on research findings
Assist clients in setting social goals, then develop recommendations to exceed them
Partner with Mekanism Media to pair organic social strategy with paid media strategy
Evaluate and measure campaign results against objectives
Optimize strategy based on insights from campaign reporting

Manage and grow a team
Responsible for mentoring a growing team
Will play a key role in hiring and performance reviews
Exudes leaderships skills, especially calm and cool under pressure

Contribute to Mekanism New Business Opportunities
Participate in leading social strategy for new business pitchesIdentify and sell incremental opportunities within existing accounts

Commit to continuous learning; set, pursue, and stretch goals
Develop relationships with representatives from each social platform
Invite representatives to Mekanism for on-site learning sessions
Attend / speak at workshops and conferences on behalf of Mekanism

At least 5 years of experience in advertising and social media
Excellent communication / presentation skills
Be versed in platform-specific capabilities and executions
Analytical mindset with ability to understand how social campaigns deliver on company goals
Proven ability to plan large-scale programs across multiple social platforms
Success in presenting strategic solutions that engage consumers and build brands
The ability to work and thrive in a complex and fast growing environmentInnate curiosity and aptitude with the ability to see the big picture as well as be hands-on
Experience with influencer marketing, community management, and paid social
Experience managing and growing a team