New York City, New York /
Brand Management /
We are a fiercely independent ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Peloton, Ben & Jerry’s, Jose Cuervo, eos, Alaska Airlines, Charles Schwab and OkCupid, among others.
Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.
Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.
The Brand Management team is made up of strategy-minded, entraupernial & fearless leaders. With a posture for problem solving and optimism, the Mekanism Brand Director is a passionate, collaborative, outgoing, indispensable leader, responsible for fostering breakthrough creative and a healthy client relationship.
This position within Mekanism is a key member in our (New York) office. Collaborating with Mekanism’s Creative, Strategy, Social, Media & Platforms, Performance and Production teams, fostering a truly integrated approach in everything we do.
Key Areas of Responsibility:
Build, Grow and Strengthen Relationships:
Onboard any new client(s) and establish best practices early for how to engage in an agency partnership.
Lead all client assignments from briefing through project completion. You will drive and elevate the work, not just execute.
Understand our client’s business, competitive set and ability to generate new ideas and see opportunities to grow scope.
Able to sense when a brand(s) need more attention before problems arise. And proactively have a POV on how to address the challenges well ahead of time.
Able to constructively challenge client partners with the best interest and brand objectives in mind.
Be a great communicator and driver - both internally (down, across and up) and with client(s) and other brand partners.
Has a deep understanding of specific brands, category landscape and business. Can communicate a clear POV proactively with core clients and the full Mek team.
Foster a collaborative and integrated work environment across multi disciplines
A master of eliminating anxiety and stress, remaining highly approachable at all times
Develop, mentor and manage the junior brand managers on the team, set an example of great brand management.
Drive the development of great strategy, creative & production:
Lead clear, compelling presentations that articulate a clear Mek POV.
Support the creation and production of amazing creative that solves our client’s business problems.
Lead teams to produce all campaign components with their eyes closed, flawlessly
Proactively managing client expectations and protect the integrity of the creative
Understands production budgets and is able to discern realistic pushback internally and externally. Ability to partner with production to find solutions.
Partner with Strategy to turn our clients problems & briefs into inspiring solutions & channel first thinking
Work with Project Management to develop timelines, traffic sheets and creative rotations in tandem with production and media.
Gain the trust of Mekanism ECD / CDs to present and challenge the work
Find ways to push teams to think outside of the box on briefs, budgets & opportunities.
Have a pulse on new media and what is happening in culture
Proven integrated production guru that can lead campaign execution independently
Oversee Financial Health of Brands:
Manage and drive the overall profitability of a large global brand in partnership with GBD
Constantly seek new ways to grow business across Mekanism’s revenue streams
Able to put together staffing plans and track scope and burn reports
Manage brands fees/jobs to scope. Able to flag financial issues before they arise, and proactively strategizing with GBD and / or Head of Brand Mgmt to resolve issues that impact big picture goals.
Able to ideate and upsell out of scope opportunities to grow accounts.
People describe you as: fearless, positive, proactive, detail-oriented, collaborative
You have experience working on large brands & integrated campaigns with TV, content, print, digital and social media components.
You have passion for and proficiency in verbal and written communications. You’ve mastered transforming complication into simplicity.