Associate Director of Performance Analytics

New York City, New York /
Performance /
Who We Are:
We are a fiercely independent ad agency that blends creativity and performance to build great brands. We call this approach Soul + Science. With offices in San Francisco, New York, Chicago and Seattle, we serve as collaborative business partners to some of the world’s best brands including Peloton, Ben & Jerry’s, Jose Cuervo, eos, Alaska Airlines, Charles Schwab and OkCupid, among others. Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously. Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work list. Most recently, Mekanism was named Independent Agency of the Year by The Drum and a Top 10 Most Effective Independent Agency in the US by the Effie Index. We have been profiled by The New York Times, Fast Company and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School. 

Key Areas of Responsibility:
Plan and deliver key analytics milestones ensuring quality data and valuable business intelligence.Lead day-to-day management of performance & analytics across a portfolio of clients while managing deliverables and identifying emerging opportunities.Manage project timelines and presentations including predictive modeling, machine learning and time-series and regression modeling to present an analysis of client data.Aggregate disparate data sources into client-facing business intelligence dashboards and maintain databases and connections to ensure data integrity.Collaborate across departments to connect Soul & Science and holistically derive insights from digital, media, research, social, and third-party sources into the agency’s work.Foster growth & provide guidance for data analysts.Contribute to new business pitches and organic growth of existing clients.Advocate data practices for the agency and innovate new data uses & products. 

Technical Skills & Experience:
At least 5 years of relevant experience.Experience with analytics tools including Google Analytics, Adobe, data warehousing, Google Search Console & Google Tag Manager.Experience with Data Visualization & Business Intelligence tools including Google Data Studio, Tableau & Looker.Experience with research & survey platforms e.g., MRI, Simmons & GWI.Experience with marketing platforms including DCM, MOAT, Google Ads, and social media platforms.