Digital Marketing Manager

Bangalore /
Marketing /
Full-Time
⚡️ About Merkle Science
We are known industry-wide for our predictive crypto risk & intelligence platform's best-in-class user experience and unmatched customizability. Our solutions provide next-generation crypto threat detection, risk management, and compliance for businesses, banks, and government agencies.
Our growing solution suite includes transaction screening and wallet monitoring, crypto crime investigation tools, enhanced due diligence and entity reporting, and crypto compliance and investigation training. 
Backed by leading venture capital firms Darrow Holdings, Kraken Ventures, Uncorrelated Ventures, Digital Currency Group, Fenbushi Capital, Kenetic, Lunex Ventures and the Singapore Government-supported deep technology fund, SGInnovate, we enable businesses to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.
 
🌟 Team and Role
Merkle Science envisions a world powered by crypto. We are creating the infrastructure necessary to ensure the safe and healthy growth of this market, now at a $2 Trillion market cap. We are trailblazers and disruptors who are pushing the boundaries of innovation — to scale and mature so that a full range of individuals and corporations can transact with crypto safely. We are a global company with offices in Singapore, London, Bangalore, and New York.

As the Digital Marketer for Merkle Science, you will work directly with the Director, Global Marketing and Demand Generation Lead to drive growth for the organization via performance marketing, search engine optimization, social media management, conversion rate optimization, online asset management, etc. This role is pivotal to the company’s growth objectives and provides a huge opportunity for development and growth as the organization scales.

What You Will Do

    • Paid Demand Generation 
    • LinkedIn Advertising (account strategy, campaign setup, execution, analysis and reporting).

      S.E.M. - Google Ads (working on SEMrush to create account strategy, campaign setup, execution, analysis and reporting).

    • Organic Demand Generation
    • S.E.O. (focussed on ‘on-page’ tactics & content driver).

      Content Marketing (a content first approach to acing the rankings game, with strong support from the content writers and broader team)

    • Social Media Management & ORM
    • End-to-end management of all our social media handles - focus on LinkedIn and Twitter with exploration of other channels such as Telegram, Discord and Twitch.

      Maintaining a Content Calendar (with shared ownership between the design and content teams)

      Scheduling posts via HubSpot

      Analysis and Reporting 

    • Website, Blog & CMS Management
    • Uploading blog articles via HubSpot/Webflow, technically structuring domains in an optimized manner for rankings, etc. 

      Creating and updating web pages on Hubspot and Webflow

    • Marketing Operations (HubSpot)
    • Creating and automating Marketing Ops processes with workflows, training/troubleshooting with the broader team, etc. (with shared ownership between the marketing ops and broader demand gen. teams)

    • C.R.O.
    • Conceptualizing, creating (wireframes) and testing our core conversion assets such as landing pages, ad creatives, ad copies, etc. (with shared ownership between the Demand Generation Lead)

What You Should Have:

    • 3-4 years of Digital Marketing experience in a B2B/SaaS (mid-market or enterprise) environment 
    • 2-3 years of Performance Marketing experience (B2B) via LinkedIn Ads and Google Ads.
    • Experience with tools Marketing Automation/CRM/Research tools such as HubSpot, SEMrush, Salesforce, etc. 
    • 1-2 years of experience in SEO (mid-market or enterprise).
    • Brownies points if you come from a high-growth start-up!
    • Strong communication skills and a high EQ, to work your way around with the broader sales & marketing teams and quickly build strong relationships.
    • A self-driven, go-getter attitude beats everything!
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, numerous learning & development initiatives where Merkle Science invests in employee development, and working hours that we have not heard a single complaint against. We respect your weekends too. We regularly host team-building sessions and encourage discussions around mental well-being as well.  
On the compensation front, we admire talent and believe in rewarding people for their inputs. Our compensation is best in class, and the whole process will be transparent from the very minute we speak to you.