Senior Product Marketing Manager

London /
Marketing /
Full-Time
⚡️ About Merkle Science
We are known industry-wide for our predictive crypto risk & intelligence platform's best-in-class user experience and unmatched customizability. Our solutions provide next-generation crypto threat detection, risk management, and compliance for businesses, banks, and government agencies.
Our growing solution suite includes transaction screening and wallet monitoring, crypto crime investigation tools, enhanced due diligence and entity reporting, and crypto compliance and investigation training. 
Backed by leading venture capital firms Darrow Holdings, Kraken Ventures, Uncorrelated Ventures, Digital Currency Group, Fenbushi Capital, Kenetic, Lunex Ventures and the Singapore Government-supported deep technology fund, SGInnovate, we enable businesses to scale and mature so that a full range of individuals, entities, and services may transact with crypto safely.
 
🌟 Team and Role
Merkle Science envisions a world powered by crypto. We are creating the infrastructure necessary to ensure the safe and healthy growth of this market, now at a $2 Trillion market cap. We are trailblazers and disruptors who are pushing the boundaries of innovation — to scale and mature so that a full range of individuals and corporations can transact with crypto safely. We are a global company with offices in Singapore, London, Bangalore, and New York.

💥 What will you do?

    • Working with the Marketing Director and business stakeholders to develop and iterate product positioning, unique value proposition, and messaging that differentiates Merkle Science in the market.
    • Developing the go-to-market strategy for each solution (launches and upgrades) using insights from market research, customer data, business and personal needs - prioritizing initiatives based on business impact.
    • Defining the go-to-marketing objectives and success metrics - which will include collaborating with analytics, sales and product teams to size opportunities and segments, as well as measure the success of campaigns.
    • Owning and executing product marketing campaigns -  quickly developing the domain knowledge, technical expertise, and understanding of our target personas to effectively promote our solutions, including (but not limited to) the production of white papers, product fact sheets, video, emails, landing pages, blogs and brochures.
    • Conducting detailed competitor research and sharing insights with relevant business units to inform marketing strategies and tactics, sales strategy and product roadmap.
    • Owning and delivering sales enablement tools to support the end-to-end product client buying process, including but not limited to battle cards, presentation decks and competitor insights. 
    • Collaborate across business units – this role will require the successful candidate to build strong relationships with the  engineering, product, and sales teams.

👀 What are we looking for?

    • 4+ years of product marketing experience, ideally working on B2B SaaS products and/or crypto/risk management/cybersecurity.
    • Strong bias to action - we are a rapidly scaling company and the successful candidate will be able keep pace with the rapid evolution of our technology and solution set.
    • Ability to build effective relationships with business stakeholders.
    • Outstanding written and verbal communication skills: the successful candidate will be expected to write marketing and sales collateral with minimal oversight.
    • Ability to take complex topics and create compelling narratives for target audiences.
    • Expertise at understanding highly technical customers and their needs.A basic understanding of our product’s core concepts (cryptocurrencies, crypto crime, and cybersecurity) is a plus.
    • Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with easeAbility to take complex topics and create compelling narratives for target audiences
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, numerous learning & development initiatives where Merkle Science invests in employee development, and working hours that we have not heard a single complaint against. We respect your weekends too. We regularly host team-building sessions and encourage discussions around mental well-being as well.  
On the compensation front, we admire talent and believe in rewarding people for their inputs. Our compensation is best in class, and the whole process will be transparent from the very minute we speak to you.