Director of Marketing
London
Marketing /
Full-Time /
Remote
Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement and government agencies to detect, investigate and prevent illicit use of cryptocurrencies. Our vision is to make cryptocurrencies safe and provide infrastructure for the safe and compliant growth of cryptocurrencies.
Merkle Science is headquartered in New York with offices in Singapore, Bangalore and London. The team has combined experience across Bank of America, Paypal, Luno, Thomson Reuters and Amazon. The company has raised over US$27 MM from SIG, Beco, Republic, DCG, Kenetic, GGV and several others.
🌟 Team and Role
The company is seeking an experienced Marketing leader able to leverage the full marketing mix to build our brand and drive demand globally. The successful candidate will be target driven, have a strong bias to action and the ability to keep pace with the evolving demands of a scaling company. This role provides the right candidate with the exciting opportunity to play a fundamental role in the growth of Merkle Science and work closely with the marketing team and the broader business to exceed our goals.
💥 What will you do?
- Craft the marketing strategy and prioritize initiatives based on historic quantitative results and predicted business impact.
- Conduct market research, ensuring the voice of our customers’ is heard, keeping up to speed with market trends and foreseeing future trends, to inform marketing decisions and strategies.
- Create and execute innovative multi-channel demand generation campaigns, in close collaboration with the wider marketing team, to ensure sales targets are met.
- Build brand awareness and thought leadership status with target audiences, partners, influencers and investors in partnership with the PR and communications team and (where necessary) local PR agencies.
- Research, plan and execute world class events, award programs, and webinars.
- Manage relationships with 3rd party agencies, partners, vendors and influencers.
- Enable sales by creating customer testimonials and case studies, press releases, videos, website copy, blog and social posts to support the end-to-end buyer and client journeys.
👀 What are we looking for?
- 4+ years of marketing experience, ideally working for B2B SaaS company in hypergrowth.
- Prior product marketing experience is required.
- Experience in the crypto industry is strongly preferred.
- Strong bias to action - we are a rapidly scaling company and the successful candidate will have demonstrable experience of keeping pace with the demands of a company like ours and delivering measurable marketing generated growth.
- Ability to build effective relationships with business stakeholders.
- Outstanding written and verbal communication skills: the successful candidate will be expected to write marketing and sales collateral with minimal oversight.
- Ability to take complex topics and create compelling narratives for target audiences.
- An understanding of our product’s core concepts (cryptocurrencies, crypto crime, and cybersecurity).
- Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
- Ability to take complex topics and create compelling narratives for target audiences.
❤️ Well Being, Compensation and Benefits
We care about your well-being. Along with excellent health insurance, we offer flexible time off, learning & development initiatives and hours that are designed to provide work/life balance. We regularly host team-building sessions and encourage discussions around mental health.
We reward talent and believe in acknowledging people for their contributions. We offer industry-leading compensation, along with generous equity. As a rapidly growing business, there are endless opportunities to grow your career with Merkle Science.
