Director of Marketing

New York, NY
Operations
Full Time
About Mighty:

Mighty is on a mission to help millions of injured plaintiffs get a better deal from the civil justice system. Today, our ownership management platform helps personal injury law firms, medical providers and financial service businesses manage their personal injury liens in more than 150,000 cases worth over $1 Billion. We are growing our team with the support of a $9M Series A led by IA Ventures and Tribeca Venture Partners in March 2018.

As the Director of Marketing, you’ll lead marketing strategy for our fast growing platform including oversight of all elements of customer acquisition -- digital marketing, SEO, SEM content delivery, messaging, affiliate and outbound sales programs -- while partnering closely with Sales, Operations and Product.

Responsibilities:

    • Lead the company’s customer acquisition strategy and execution
    • Build the marketing operations and analytics infrastructure from the ground up
    • Develop innovative content strategies to engage the personal injury community
    • Manage the company’s paid acquisition budget
    • Report and optimize acquisition channel performance
    • Own execution of major, cross-functional growth initiatives

Requirements:

    • 4+ years in tech marketing or growth role, preferably for a B2B SaaS product
    • Strong understanding of enterprise sales cycle, funnels, onboarding and success
    • Ability to develop, create and improve systems, structures, and processes
    • Tangible experience building marketing and customer acquisition infrastructure
    • Excellent interpersonal and communication skills
    • Growth hacker mentality with a bias for action
    • Advanced skills with Salesforce and Pardot a plus

Benefits

    • Competitive compensation
    • Full Benefits - health, vision, and dental, 401(k) with company contribution
    • Unlimited paid time off - take time when you need it
    • Lunch delivered to the office everyday
    • Fully stocked pantry and bar, including cold brew keg and healthy snacks