Senior Manager/Associate Director, Marketing

New York, NY
Marketing
Full Time
About Mighty:

Mighty is on a mission to help millions of injured plaintiffs get a better deal from the civil justice system. Today, our ownership management platform helps personal injury law firms, medical providers and financial service businesses manage their personal injury liens in more than 150,000 cases worth over $1 Billion. We are growing our team with the support of a $9M Series A led by IA Ventures and Tribeca Venture Partners in March 2018.

As the Senior Manager/Associate Director of Marketing, you will be responsible for developing and implementing Mighty’s marketing strategy for the Law Firm Portal product. This is the first marketing role at the company and will be instrumental in defining the brand voice and shaping the go-to-market strategy for the company. The role is located in New York, NY.

Responsibilities:

    • Design, build, and execute the company’s customer acquisition strategy 
    • Build the marketing operations and analytics infrastructure from the ground up
    • Develop innovative content strategies to engage the personal injury community
    • Report and optimize acquisition channel performance
    • Own the design and execution of major, cross-functional growth initiatives

Requirements:

    • 4+ years in a product marketing, content marketing, or brand marketing preferably for a B2B SaaS product
    • Strong understanding of enterprise sales cycle, funnels, onboarding, and success
    • Ability to develop, create and improve systems, structures, and processes
    • Tangible experience building marketing and customer acquisition infrastructure
    • Excellent interpersonal and communication skills
    • Growth hacker mentality with a bias for action
    • Preferred: Advanced skills with Salesforce.com and marketing tech stacks

Benefits:

    • Competitive compensation
    • Full Benefits - health, vision, and dental, 401(k) with company contribution
    • Unlimited paid time off - take time when you need it
    • Lunch delivered to the office everyday and weekly team lunches
    • Fully stocked pantry and bar, including cold brew and healthy snacks