Creative Lead, APAC
Seoul / Tokyo
Marketing / Marketing – Marketing /
Temps Plein / Full Time /
Remote
Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.
Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
The Creative Lead, APAC plays a key role in Mistplay’s marketing operations in APAC regions (South Korea, Japan, and China). The position’s primary objective is to lead creative excellence on a local level and publish marketing collateral that engages with local audiences while seeking to achieve strong performance marketing metrics.
The role sits within Mistplay’s APAC organization and works in tight collaboration with the global Marketing Department and Creative Director. This person will collaborate closely with the User Acquisition team, live ops team, and other business partners.
What you'll do at Mistplay:
- Lead a team of artists and manage external agencies to achieve creative performance of our APAC user acquisition campaigns and other marketing initiatives (including B2B marketing, user engagement, PR & events, and social media).
- Oversee the strategy, tactical planning, and operational playbook of APAC design projects accounting for the creative testing pipeline, daily operations, research, and compliance.
- Manage and create design processes and infrastructure to drive efficiency of output and instill a data-driven mindset across all members of the team.
- Collaborate with stakeholders to establish benchmarks, meet performance goals, and ensure timely deliverables of requested assets.
- In collaboration with marketing teams, analyze the performance of creatives across acquisition and other marketing channels to guide the creative strategy
- Drive fully culturalized innovation across the Design team to produce “thumb-stopping” creatives that help Mistplay achieve a market-leader presence in the eyes of consumers and clients.
- Ensure overall quality of creative output including standardized formatting, conformity to legal guidelines, and active critique and approving of assets.
- Stay professionally up-to-date on current mobile marketing culture, social media, mobile gaming, competitor, and cultural trends. Integrate relevant learnings into Mistplay’s design strategy and creative output.
What you'll bring to Mistplay:
- A minimum of 5 years of experience in advertising in the mobile industry, including experience in a leadership role managing multidisciplinary designers with a performance-driven approach.
- Preferred degree, or equivalent combination of education and experience, rooted in art, design, and/or digital media.
- Proficiency in design software and tools (e.g., Adobe Creative Suite) relating to video editing, motion graphics, and graphic design.
- Strong capability to translate campaign KPIs and A/B test results into actionable creative optimizations that fuel greater performance at scale.
- Ability to collaborate cross-functionally with various technical & business teams to ensure business needs are met through creative asset production.
- Proven success in creating a team environment of high engagement & performance through curated training & mentorship, leading to the professional development of your designers.
- Strong organizational & prioritization skills providing the ability to manage multiple projects & deadlines effectively.
- Strong communication skills you leverage in both presentation & relationship building settings throughout various levels & functions of the organization. Professional working proficiency in English is required.
Pourquoi choisir Mistplay ?
Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
