Senior User Acquisition Manager II
Seoul
Marketing / Marketing – Marketing de Croissance / Growth Marketing /
Temps Plein / Full Time /
Remote
Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.
Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
The Sr. User Acquisition Manager II in South Korea plays a key role in the company's marketing operations. The position’s primary objective is to help grow the company’s user base in KR by managing and scaling performance marketing campaigns across various network partners.
This role requires a mix of strategic, creative, and analytical thinking with the ideal candidate able to communicate effectively across all of these levels. The Sr. User Acquisition Manager II must be able to manage advertising campaigns at scale while strategically optimizing performance to maintain profitability goals. Experience with mobile app UA/marketing is preferred.
What you'll be doing at Mistplay:
- Strategically planning, managing, and executing user acquisition campaigns across various advertising channels
- Leveraging local and cultural knowledge to further optimize UA campaigns for KR audiences
- Analyzing data and optimizing campaigns based on LTV:CAC and ROAS evaluations
- Monitoring and reporting campaign performance on a regular cadence to various levels of stakeholders
- Collaborating with the Design, Commercial, Product, and Data teams to achieve unified company goals
- Maintaining relationships with advertising partners (including local KR sources) to maximize campaign performance and improvements
- Staying up to date on the latest user acquisition trends in the market, shifts in market dynamics, and emerging platforms
What you'll bring to Mistplay:
- 5-8 years of experience in digital marketing and/or mobile user acquisition space
- Undergraduate degree in marketing/finance or equivalent experience
- Deep understanding of the local market and the ability to craft and execute on geo-specific campaign strategies
- Ability to make informed data-driven decisions based on performance insights
- Ability to collaborate with our Design Team to help produce high performing ad creatives
- Ability to communicate key strategies, insights and recommendation to stakeholder including senior leadership and cross-functional business units
- Previous experience in working with SDK networks, DSPs, Facebook, and Google. This can include Applovin, ironSource, UnityAds, TapJoy, Moloco and others.
- Motivated to learn new skills and work with new technologies
- Outstanding communication skills – both written and spoken in English
- Experience in the mobile gaming industry
- Experience advertising on social networks like TikTok, Snapchat, and Twitter
- Experience in ASO and/or conversion rate optimization
- Additional spoken and written languages!
Bonus:
Compensation packages include:
- Medical coverage
- Wellness days off
- Vacation time accrued throughout the year
- Equipment reimbursement
- Team lunches
- Team activities
- Fitness reimbursements
... and so much more!
Pourquoi choisir Mistplay ?
Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
