Integrated Marketing Manager

Lewisville, TX
Administrative /
Full Time /
The Integrated Marketing Manager (IMM) will lead the marketing development strategy, its implementation, and integration for Modular Power Solutions (MPS). Working closely with key cross-functional teams, this role will be responsible for developing and overseeing the implementation and execution of campaigns that will integrate advertising, PR, and social media marketing. The IMM will be instrumental in working cross-functionally within the Corporate marketing department and across the business to develop and streamline processes, serve as a thought partner to the IMM Team and execute on key operational projects in support of strategic priorities. In addition, this role will provide insights and reports, manage timelines and processes, to ensure that marketing is supporting key business needs.


    • Combine marketing thought leadership, an understanding of our capabilities and objectives and strategic direction across MPS. This will require a blend of strategic planning, financial acumen, strategic analysis, influence management and execution skills to turn data points into actionable plans.
    • Work with operational leadership, strategy, recruitment, and key corporate and divisional stakeholders to clearly highlight opportunities and challenges within the key categories.
    • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
    • Analyze marketing data to identify issues and develop solutions to fix them.
    • Collaborate with IMM team and Corporate Marketing management to brainstorm new cross-channel campaign ideas.
    • Ensure that all marketing activities are aligned with the Marketing Department’s goals and company goals.
    • Improve ROI from marketing activities by defining quantitative metrics to measure and optimize all areas of the function.
    • Own marketing strategy and briefing for creative development for media campaigns and digital/social media presence.
    • Ensure that project/department milestones/goals are met and adhering to approved budgets.
    • Define objectives, strategy, rationale and KPIs for all promotions. Ensure on-time, on budget and seamless rollouts.
    • Research and monitor market trends.


    • Bachelor’s degree in Marketing, Communications, or any similar field
    • 7 - 10 years of experience in Marketing, Advertising, or Public Relations.
    • Experience working as a Marketing Manager or a similar managerial role
    • Expertise in strategy development of marketing campaigns
    • Proven ability to work effectively and collaboratively managing multiple priorities while maintaining adherence to deadlines and budgets.
    • Excellent writing, editing and presentation skills; clear and articulate communicator
    • Computer proficient in Microsoft Office and moderate technical experience with Adobe Creative Suite.


    • Exceptional organizational skills, detail-oriented, and strong ability to multi-task and work on a cross-functional team.
    • Strong communication, presentation, and leadership skills
    • Ability to manage complex and multi-channel campaigns
    • Excellent at fostering collaborative professional relationships and building consensus.
    • Demonstrated ability to make independent decisions and exercise sound professional judgment.
    • Demonstrated experience working in complex, national organizations.
    • Excellent interpersonal and customer service skills with focus on exceptional follow-through.
    • Ability to work under pressure and deadlines.
    • Ability to understand needs and ensure expectations are realistic.
    • Ability to focus on the big picture while keeping track of all the small details.
    • Demonstrated experience being resourceful, taking initiative, and being a committed team player with a goal-oriented attitude.
    • Strong communication skills with the ability to express ideas and concepts concisely to a broad range of audiences with varying degrees of understanding. 


    • 10-25%, including between manufacturing facilities as needed


    • General work environment – sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning
    • Noise level is usually low to medium; it can be loud on the jobsite.
    • We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.
    • Occasional lifting of up to 30 lbs.

    • Modular Power Solutions (MPS) is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.  Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, age (over 40), or any other categories protected by applicable federal, state, or local law.