Product Marketing Executive

Marketing – Product Marketing
We are the one of the fastest-growing technology startups in Indonesia. We want to bring business ecosystem to everyone, and empower businesses to sell and grow. 

At Moka, we believe in values, not rules. We believe that it's not about the suits or the time check-ins, but it's about delivering on our promises. We believe in taking ownership and challenging ideas. We believe in being part of the solutions, not the problem. 

If you want to be part of a world-class team with a mission to empower businesses sell and grow, come join us.

Job Description

    • Drive and develop go to market strategy for product launch
    • Evaluate, track, improve and optimize existing features to maximize the adoption rate by redefining the target audience, marketing communications and branding, promotions, and channel distribution
    • Work closely with product managers to ensure that the strategy is aligned with overall company's direction towards product
    • Explore marketing channels to target users
    • Identify root problem cause in product and marketing operational processes to improve efficiency
    • Manage user communications through targeted channels such as email marketing, SMS, in app notifications with a high quality and performance A/B testing to drive product growth
    • Forecast and demand planning
    • Optimize and redefine user experience
    • Make recommendation to product managers to improve existing product to maximize its adoption rate


    • BA/MS in Management, Communication, preferably with Marketing concentration or related major
    • 1.5 - 3 years experience in marketing strategy or related field
    • Familiar in product marketing
    • Solid in analytical thinking and data processing
    • Strong in copy and content writing
    • Knowledge in offline marketing and know how to execute event
    • Have a good visual design taste and able to construct decks
    • Ability to write, read and speak fluent English
Moka is a technology company based in Jakarta (Indonesia) providing cloud-based Point-of-Sale and payment solutions that empowers small and medium-sized businesses to better sell and grow. 

We are a one-stop solution for businesses. From Point-of-Sale, inventory system, and customer relationship management, to payment acceptance, business capital, and fresh ingredient management.

We are trusted by more than 30,000 merchants, and have presence in more than 200 cities across Indonesia.