Head of Performance Marketing
London
Marketing, Cards & Customer â Marketing (Buyagift & Red Letter Days) /
Permanent /
Hybrid
Buyagift and Red Letter Days are the UKâs leading gift experience provider. Weâre all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow. đ
As part of the Moonpig Group, weâre proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, weâve been powered by strong values, bold ideas and a shared passion for making a real difference. Here, youâll have the chance to shape the kind of experiences people never forget â and help us build connections that truly matter.
đFarringdon, London â Hybrid (2 days/week) | đ°Competitive Salary + Benefits
About the role
We're looking for a Head of Performance Marketing to lead our digital acquisition efforts across Buyagift and Red Letter Days. Reporting to the Marketing Director, youâll play a key role in growing our customer base through best-in-class performance strategies across Paid Search, Paid and Organic Social, SEO, and Affiliates.
This role can be interim or permanent, and weâre looking for someone who can start as soon as possible.
Youâll be responsible for both strategy and delivery shaping how we drive traffic and ensuring marketing spend delivers strong ROI. You'll lead a talented team, manage agency relationships, and collaborate closely with CRM, UX/Product, and Analytics teams to build a joined-up approach to performance.
Key Responsibilities:
- Define and deliver an aligned multi-channel marketing strategy
- Own the marketing spend budget and drive ROI across all acquisition channels
- Manage our new outsourced performance agency and lead the optimisation roadmap
- Monitor and analyse channel performance against traffic and ROI goals
- Report on the impact of channel mix evolution with actionable insights
- Work closely with CRM and UX/Product teams to ensure traffic converts
- Analyse cross-channel attribution and competitor activity
- Forecast traffic generation and performance targets
- Report with authority in Trade meetings and lead performance forecasting
- Enhance reporting and effectiveness tooling including MMM and multi-touch attribution
About You:
- 10+ yearsâ experience in performance marketing, ideally in a B2C ecommerce setting
- Proven success across key online channels with hands-on Paid Search expertise
- Experience managing performance marketing at scale, including budgeting and strategy
- Skilled in campaign measurement and optimisation for marketing efficiency
- Experience leading a multi-layered team with strong coaching and leadership skills
- Proven track record of running complex traffic generation programmes
- Deep experience with analytics tools (e.g. Adobe Analytics)
- Strong interpersonal and influencing skills
- Ideally experienced in both agency and client-side environments
- Confident communicator to senior stakeholders and board level
Interview Process:
- Stage 1: Recruiter Screening Call â 30 mins
- Stage 2: 1â2 Interview Stages to be confirmed during the recruiter screen
Please note: Our interview process may vary depending on the specific role, hiring team availability, or other business needs. We aim to keep candidates informed of any changes throughout the process.
Whatâs in it for you?
We believe in empowering our team to do their best work. Enjoy:
đ¸ Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
đđžââď¸ Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
đď¸ Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
đ Career Growth: Learning allowances, coaching, and development programs.
đ¤ Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.
Want to see more?
Check out our Linked In pages below:
Our Ways of Working:
We trust you to do whatâs right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and weâre committed to supporting and discussing your specific needs throughout the interview process and beyond. Unless specified otherwise, most of our team works from the London office 2 days per week as part of our hybrid approach.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, weâre all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether thatâs our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, weâre here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
Weâre proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and thatâs why weâll keep pushing for progress. Together, weâre building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do sođ - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
