Senior Insights Analyst - International
London
Data – Business Analytics /
Permanent /
Hybrid
Our Ways of Working Principles:
We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.
As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.
We have some core principles which support us in this:
Do what’s right
Trust & give permission
Delivery matters
We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.
Work with us
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of three brilliant brands – Moonpig in the UK, Ireland, US and Australia, and Greetz in the Netherlands – with our newest addition Buyagift joining us in 2022.
We were founded with a goal to disrupt the traditional greetings industry. Two decades on, we’re an established leader within the online gifting market, offering a wide range of products to customers across the world.
Moonpig is an iconic brand and innovator, with clear values (read more about our values here!). These values set our teams and our business up for success in an environment that’s fun, supportive and challenging. They’re the glue that binds us together and we think of them as a platform to help us deliver our best work. You have every chance to drive impact here at Moonpig, and most importantly, we genuinely want you!
Our architecture is built for scale and flexibility which will allow us to quickly innovate and launch new propositions - coupling that with the wealth of data we have on our customers, the sky's the limit in the world of experimenting with cutting edge ideas
About the role
As a Senior Insights Analyst for international, you will be a thought partner to our New Market and Venture team. Leveraging your expertise in data analytics, you will drive actionable insights to facilitate informed decision-making for weekly trading as well as long-term growth. Your role would require specialist knowledge across Commercial, Marketing and Product.
What you'll be doing:
- Be a subject-matter expert and strategic thought partner for the New Markets team covering international growth territories of US, Ireland, and Australia, using a variety of data sources and analytical techniques to help shape decision-making.
- Work closely with Director, New Markets with exposure to CEO and GM, International on a regular basis
- Perform deep dive analysis and provide insights for paid and organic traffic channels to understand what marketing channels are the most efficient in driving customer acquisitionProvide funnel analysis to understand step conversion drop and paint points in the customer journey
- Analyse and assess the impact of promotional activityProvide insights to understand customers’ behaviour and pockets of opportunities in the international markets.
- Growth mindset - keen to learn quickly, helping the team move quickly through data-driven insights
You'll be a great fit if you have:
- Strong experience in data analytics (3+ years)
- Strong proficiency in SQL BigQuery, R and/or Python (pref.)
- Experience with dashboarding tools such as Tableau
- Good knowledge of Google Analytics 4
- Strong understanding of digital marketing channels
- The ability to communicate complex problems and analysis simply with a variety of stakeholders and act as a bridge between technical and non-technical colleagues
- Creative thinking with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within the team
- Experience working on e-commerce businesses or equivalent industries
More about you:
- Good verbal and written communication and presentation skills
- Exceptional interpersonal skills
- Attention to detail in a relatively fast-paced environment
- Strong analytical and creative problem-solving skills
- Enthusiastic, self-motivated individual
- Ability to effectively manage targets and deadlines
- Ability to work on multiple projects simultaneously
- Innate willingness to help others
Want to hear more?
Moonpig’s Commitment to Equality, Diversity and Inclusivity
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.
We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.
We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.
