Head of CRM
London / Almere / Remote - United Kingdom / Remote - Netherlands
Marketing, Cards & Customer – Marketing, Cards & Customer (Moonpig) /
Permanent /
Hybrid
Our Ways of Working Principles:
We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.
As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.
We have some core principles which support us in this:
Do what’s right
Trust & give permission
Delivery matters
We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.
We’re looking for a strategic and commercially focused Head of CRM to lead our CRM marketing across Moonpig & Greetz. This role will drive CRM revenue, retention and engagement through best-in-class CRM campaigns, experimentation and innovation. You’ll lead a high performing CRM team and collaborate widely to elevate CRM as a key growth driver across markets. You are a natural leader, team player and ultimately a CRM Geek who has high standards of output and thrives in a fast paced environment.
We would ideally be looking for someone able to work on a hybrid basis, 1-2 days a week in either in our London or Almere office, but we would consider candidates that are looking for a more remote opportunity with occasional travel.
Key Responsibilities
- Own CRM performance across UK & NL, delivering against order, revenue, retention and reactivation goals.
- Lead and develop the CRM team, ensuring smooth planning, execution and reporting.
- Set and deliver a 3 year vision and CRM channel strategy across Email and Mobile channels, with clear milestones to get there.
- Drive innovation across journeys, reminders, newsletters and Moonpig Plus.
- Partner with product and analytics to improve things like opt-ins, customer data capture and personalisation solutions to drive future growth
- Champion CRM best practices in segmentation, testing, personalisation and automation.
- Lead stakeholder communication via OBRs, planning sessions and performance reporting.
About you:
- Proven experience in a senior CRM management or Lead role, ideally within eCommerce, retail or consumer businesses.
- Strong strategic mindset with a track record of driving CRM-led growth.
- Expertise in Email marketing, segmentation, automation, and personalisation.
- Excellent stakeholder management and ability to work cross functionally.
- A natural leader who thrives in a fast-paced, collaborative environment.
- Data-driven with a test-and-learn approach to innovation.
- Sailthru experience would be desirable, but not essential
Want to hear more?
Moonpig’s Commitment to Equality, Diversity and Inclusivity
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.
We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.
We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.
