Consumer PR Lead - 12 month FTC
London
Marketing, Cards & Customer – Marketing, Cards & Customer (Moonpig) /
Maternity Cover /
Hybrid
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
We're looking for a Consumer PR Lead to step in and shape Moonpig’s external voice, putting us at the heart of cultural conversation. This is a 12-month fixed-term contract and a brilliant opportunity for a Head of PR-level candidate to lead bold brand storytelling and drive the kind of coverage that gets people talking.
Reporting to the Director of Marketing, you'll take the lead in building brand fame, driving the kind of stories that earn headlines, spark conversation and build emotional connection.
You’ll own the execution of proactive consumer comms, lead on reactive media moments and newsjacking, and take charge of developing memorable stories that resonate across PR, social and brand partnerships.
This is an exciting moment to join. With solid foundations in place, we're ready to scale our PR ambitions. You’ll have the autonomy to shape our approach, collaborate with brilliant partners, and lead the charge on truly buzzworthy campaigns.
🕐We're looking to move fast so you must be available to start in November 2025 at the very latest to be considered for this role.
Key Responsibilities:
- Own, shape and deliver an integrated PR strategy aligned to brand and business goals
- Lead creative campaign development that builds brand fame and earns attention across PR, social and partnerships
- Champion “newsroom thinking” – always on the lookout for cultural hooks, seasonal trends and opportunities for newsjacking
- Ensure a consistent and compelling Moonpig voice across all external-facing channels
- Oversee the day-to-day running of a proactive and reactive press office
- Build and maintain strong media relationships across national, lifestyle, gifting, retail, tech and consumer titles
- Lead the creation and distribution of high-quality press materials – from releases and commentary to gift guides and hero assets
- Define KPIs, implement measurement frameworks and report on performance across PR and supporting channels
- Manage relationships with agencies, freelancers and partners – ensuring clear briefing, timely delivery and strong ROI
- Lead campaign planning and post-campaign evaluation to capture learnings and optimise future activity
About you:
- A confident PR leader with senior experience in-house or agency-side
- A creative comms thinker with a track record of developing bold, culturally relevant PR and social campaigns that drive buzz and coverage.
- Passionate about the news and social media agenda – always spotting reactive opportunities and turning them into shareable stories.
- Enjoys bringing ideas to life and writing compelling copy – from witty captions and pitch emails to engaging press releases.
- Experienced in managing talent campaigns end-to-end – including talent identification, negotiation, briefing and performance analysis.
- Strong commercial awareness and the ability to connect comms activity with business impact.
- Thrives in a fast-paced, agile environment and enjoys juggling multiple projects and priorities.
- A true team player – bringing energy, optimism and a creative spark to every interaction
Interview Process:
- Stage 1: Recruiter Screening Call
- Stage 2: Interview with Hiring Manager
- Stage 3: Final Interview including a Task with CMO
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust you to do what’s right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and we’re committed to supporting and discussing your specific needs throughout the interview process and beyond.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
