Head of Acquisition

Buyagift – Marketing /
Permanent /
About us:
Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, team and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.Our people are a fundamental driver of our success. We place great importance on nurturing exceptional people as we firmly believe that our competitive advantage stems from the capabilities and potential of our workforce. Our People team helps to drive those efforts across the business. 

Head of Acquisition
Reporting to: Marketing Director
Location: Farringdon, London (40% hours in office, 60% WFH)

First a bit about the role:
As Head of Acquisition, you will be a key member of the trade team and report directly to the Marketing Director.  You will be accountable for defining and delivering our overall customer acquisition strategy, managing a team (currently 8) of Performance Marketing, SEO and Affiliate Marketing experts.  Your ultimate goal will be delivering maximum traffic generation at a favourable ROI for the business, and owning decisions around allocation of Marketing spend.

A bit more about the role:

    • Defining and delivering an aligned multi-channel marketing strategy  
    • Hold the marketing spend budget and ROI responsibilities for all acquisition channels
    • Monitor and analyse performance overall against traffic, CPA/CPC and COS goals, and reporting on impact of channel mix evolution
    • Work closely with our Retention & eCommerce teams to ensure that traffic driven is aiding conversion and customer performance
    • Analysing and understanding cross channel attribution as well and closely analysing competitor activity, including producing traffic generation goals and forecasts

And now about you:

    • Proven/demonstrable success in a B2C customer acquisition role in an ecommerce environment
    • Strong understanding and experience of working in marketing across key online channels - hands on experience from a Paid Search background is a must
    • Solid understanding and, ideally, historic experience of managing performance marketing 
    • Proven track record of measuring and optimising for marketing efficiency
    • Previous experience of having lead a multi-layered team
    • You must have experience of running a portfolio of traffic generation programs and be able to lead and deliver campaigns
    • Experience with analytics (GA essential, Adobe Analytics beneficial)
    • Strong interpersonal and team-building skills
    • Experienced in managing and motivating a team
    • Clear and concise communicator to senior stakeholders and board level
We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.
Our mission
For everyone in the UK to create unique memories that last a lifetime

Our vision
To be the most trusted platform in the UK gift experience market

Our Commitment to Equality, Diversity and Inclusivity
We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.