PPC Manager
London
Marketing, Cards & Customer ā Marketing (Buyagift & Red Letter Days) /
Permanent /
Hybrid
Buyagift and Red Letter Days are the UKās leading gift experience provider. Weāre all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow. š
As part of the Moonpig Group, weāre proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, weāve been powered by strong values, bold ideas and a shared passion for making a real difference. Here, youāll have the chance to shape the kind of experiences people never forget ā and help us build connections that truly matter.
šLondon - Hybrid (2-3 days in office) | š°Competitive Salary + Benefits | Start date ASAP
About the role
Weāre looking for an experienced and motivated PPC Manager to lead and deliver our paid search strategy across Buyagift and Red Letter Days. Youāll be at the heart of our marketing team, driving campaigns that reach millions, managing significant budgets, and collaborating closely with our agency partners to achieve ambitious growth targets. If youāre passionate about e-commerce, performance marketing, and making an impact, this is your opportunity to thrive in a dynamic, customer-focused environment.
Key Responsibilities:
- Act as the main point of contact for our paid media agency, aligning campaign activity and signing off creative assets
- Define campaign goals, messaging, and priorities, and brief them effectively to the agency
- Monitor performance metrics including ROAS, CPL, CPA, and CTR, ensuring targets are consistently met
- Compile and share actionable insights and performance summaries with senior stakeholders
- Manage and allocate PPC budgets, forecasting spend and sales to maximise profitability
- Ensure all PPC activity meets brand guidelines, compliance requirements, and supports our customer-centric approach
- Analyse trends to inform marketing and commercial strategies
- Oversee creative development and maintain brand consistency across all campaigns
- Work cross-functionally with trade, product, and SEO teams to support wider business objectives
- Keep up to date on platform changes, competitor activity, and best practices to inform future strategy
- Develop and implement structured testing and innovation plans
- Help differentiate each brandās PPC approach across Google properties
About you:
- Ideally 5+ years experience in similar role
- Experienced in managing large media budgets (Ā£5M+) and delivering against multiple KPIs
- Skilled in managing agencies and third-party partners
- Deep understanding of audience targeting to drive growth
- Proficient user of Google Ads, Google Analytics, and Adobe Analytics
- Strong knowledge of Performance Max, Google Shopping, and Merchant Center
- Highly analytical with advanced Excel skills
- Excellent communicator with strong stakeholder management capabilities
- Commercially minded and passionate about digital marketing and e-commerce
- Google Ads and Meta Ads accreditation (preferred)
- Experience working both agency-side and client-side
Whatās in it for you?
We believe in empowering our team to do their best work. Enjoy:
šø Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.
šš¾āāļø Wellbeing First: Private healthcare (UK), dental, life insurance, mental health support, and dog-friendly offices.
šļø Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.
š Career Growth: Learning allowances, coaching, and development programs.
š¤ Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.
Want to see more?
Check out our Linked In pages below:
Our Ways of Working:
We trust you to do whatās right, providing flexibility to balance work and life. We believe in giving you permission to innovate and focus on delivering meaningful results. We understand that effective ways of working are unique to each individual, role, and team, and weāre committed to supporting and discussing your specific needs throughout the interview process and beyond. Unless specified otherwise, most of our team works from the London office 2 days per week as part of our hybrid approach.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, weāre all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether thatās our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, weāre here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
Weāre proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and thatās why weāll keep pushing for progress. Together, weāre building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do soš - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
