PPC Manager
London
Marketing, Cards & Customer – Marketing (Buyagift & Red Letter Days) /
Permanent /
Hybrid
About us:
Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, team and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.Our people are a fundamental driver of our success. We place great importance on nurturing exceptional people as we firmly believe that our competitive advantage stems from the capabilities and potential of our workforce. Our People team helps to drive those efforts across the business.
đź“ŤLondon - Hybrid (2-3 days in office) | đź’°Competitive Salary + Benefits | Start date ASAP
About the role
We’re looking for an experienced and motivated PPC Manager to lead and deliver our paid search strategy across Buyagift and Red Letter Days. You’ll be at the heart of our marketing team, driving campaigns that reach millions, managing significant budgets, and collaborating closely with our agency partners to achieve ambitious growth targets. If you’re passionate about e-commerce, performance marketing, and making an impact, this is your opportunity to thrive in a dynamic, customer-focused environment.
Key Responsibilities:
- Act as the main point of contact for our paid media agency, aligning campaign activity and signing off creative assets
- Define campaign goals, messaging, and priorities, and brief them effectively to the agency
- Monitor performance metrics including ROAS, CPL, CPA, and CTR, ensuring targets are consistently met
- Compile and share actionable insights and performance summaries with senior stakeholders
- Manage and allocate PPC budgets, forecasting spend and sales to maximise profitability
- Ensure all PPC activity meets brand guidelines, compliance requirements, and supports our customer-centric approach
- Analyse trends to inform marketing and commercial strategies
- Oversee creative development and maintain brand consistency across all campaigns
- Work cross-functionally with trade, product, and SEO teams to support wider business objectives
- Keep up to date on platform changes, competitor activity, and best practices to inform future strategy
- Develop and implement structured testing and innovation plans
- Help differentiate each brand’s PPC approach across Google properties
About you:
- Ideally 5+ years experience in similar role
- Experienced in managing large media budgets (ÂŁ5M+) and delivering against multiple KPIs
- Skilled in managing agencies and third-party partners
- Deep understanding of audience targeting to drive growth
- Proficient user of Google Ads, Google Analytics, and Adobe Analytics
- Strong knowledge of Performance Max, Google Shopping, and Merchant Center
- Highly analytical with advanced Excel skills
- Excellent communicator with strong stakeholder management capabilities
- Commercially minded and passionate about digital marketing and e-commerce
- Google Ads and Meta Ads accreditation (preferred)
- Experience working both agency-side and client-side
We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.
Our mission
For everyone in the UK to create unique memories that last a lifetime
Our vision
To be the most trusted platform in the UK gift experience market
Our Commitment to Equality, Diversity and Inclusivity
We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.
