Senior CRM Exec - 6 month FTC
Almere / Manchester / London
Commercial – Commercial (Moonpig) /
Maternity Cover /
Hybrid
Our Ways of Working Principles:
We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.
As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.
We have some core principles which support us in this:
Do what’s right
Trust & give permission
Delivery matters
We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.
What you’ll be doing
As a Senior CRM Executive, you’ll be leading on optimising and growing a number of customer lifecycle journeys that we have across Moonpig and Greetz. This is a key position in our fast paced CRM team, sitting within the CRM comms sub team, where you’ll also look at other opportunities for growth in areas within the customer lifecycle.
You’ll be at the forefront of testing, planning and optimising our lifecycle comms, working closely with internal stakeholders and external partners such as our ESP platform, Sailthru.
Roles & Responsibilities:
- Executing the lifecycle campaigns across both Moonpig & Greetz independently while assisting with segmentation and personalisation of these campaigns.
- Keeping on top of the performance of the lifecycle campaigns alongside the CRM Manager for triggers and shares insights to help optimise them further.
- Ensuring that all campaigns are consistently hitting benchmarks and identifying where improvements can be made.
- Working closely with brand and design teams to brief new campaigns and communicate status updates.
- Performing tests that ladder up to team OKRs and shares test outcomes with relevant stakeholders
Experience:
- Proven experience in a CRM role ideally in eCommerce, retail or consumer businesses.
- Strong strategic mindset with a track record of driving CRM-led growth.
- Expertise in Email marketing, segmentation, automation, and personalisation.
- Experience working with a CRM tool such as Sailthru, Braze, Responsys etc essential
- Data-driven with a test-and-learn approach to innovation.
- Eager to learn and grow within a high functioning CRM team.
- Works well independently as well as part of a team.
Want to hear more?
Moonpig’s Commitment to Equality, Diversity and Inclusivity
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.
We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.
We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.
