Associate Director, Branded Content
New York, NY
Creative Studio /
Full-time /
Hybrid
At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.
Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.
The Morning Brew team is clever, creative, and growing fast. Want in? Read on.
OVERVIEW
The Associate Director of Branded Content will be tasked with writing and editing compelling, engaging, and informative advertising content throughout our different verticals and franchises (Morning Brew, Tech Brew, Retail Brew, Marketing Brew, IT Brew, CFO Brew, HR Brew, Healthcare Brew, Brew Markets, The Playbook, and more to come!).
You will lead campaigns composed of a wide range of ad products, including newsletter placements, articles, interactive content, podcasts, social, and more.
Beyond creative direction and development, the AD is equally responsible for, well, people direction and development.
You'll manage and mentor a team of 5–6 Branded Content Writers. You'll review their work, offer feedback, support their growth as writers, and help them create outstanding content every day.
HERE'S WHAT YOU'LL BE WORKING ON
- Translate partner briefs/assets into 35–150 word advertorials (newsletter ads, podcast scripts, etc.) on a daily basis for both B2B and B2C partners
- Intake and internalize the larger marketing goals of our brand partners while balancing and advocating for what will resonate most with the broader Morning Brew Inc. audience
- Audit, understand, and action on data from our Insights & Analytics team to inform what we say and how we say it, all while keeping partner goals and standards top of mind
- Present ideas and develop campaigns in partnership with both internal and external teams, advocating for creative concepts while being open to feedback and compromise
- Process, negotiate, and implement creative feedback from brand partners
- Manage a small team of in-house Branded Content Writers, edit their work, and foster their career growth
- Collaborate with internal Account Management, Sales, Project Management, Design, Product, and other teams to grow and optimize operational processes
- Contribute writing to other facets of Morning Brew Inc.’s business (internal guidelines/resources, website copy, etc.)
QUALIFICATIONS
- 5+ years of professional creative writing, copywriting, and/or content/marketing experience (bonus points if you have a killer portfolio that showcases your work)
- 2–3 years experience managing copywriters, freelance writers, or a creative team and editing their work
- We’re looking for a wordsmith in the truest sense of the word: You should have an expert command of the English language and use of voice.
- Ability to handle multiple projects simultaneously and project-manage your own work and time
- Client readiness and communication skills
- Thorough understanding of the full sales cycle and digital media operations
- Experience working with multiple client categories
- B2B and/or Financial Services and Markets writing experience is a bonus!
- Familiarity with Monday.com (or other relevant) project management systems
- Passion for all Morning Brew Inc. brands
COMPENSATION $125,000 *Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
WHAT ELSE ARE WE LOOKING FOR?
Character and integrity rank pretty high on the list. Our team is guided by our core values:
HOW WE TREAT EACH OTHER
• Respectful Candor: We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.
• Empathy: We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.
• Inclusivity: We strive to celebrate and welcome people of diverse backgrounds and cultures. Differing perspectives help us make better decisions and have more fulfilling experiences.
HOW WE TREAT OUR WORK
• Curiosity: We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.
• Accountability: We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.
• Bias Toward Action: We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.
• Challenger Mentality: We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.
• Clarity of Purpose: We understand the “why" in our work, which helps us to operate at our highest level of performance and efficiency.
PERKS
While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer:
🏢 Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District.
💰 401(k) employer match: We want to help you prepare for the future, now.
⚕️ Premium health, vision, and dental plans: Your health matters!
🛋 Mental health benefits: Personalized plans and programs to promote your mental well-being.
💞 Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app.
👪 Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.
☕️ Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, Chai Latte, She Espresso, Disabili-teas, and Grounded
🏋️ Gym and workout class reimbursements: It pays to be healthy.
🎓 Annual learning credit: Want to learn something new? We'll reimburse you.
Morning Brew Inc. is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply. Our company-wide mission is to reach very diverse audiences, and so, we are committed to having teams and leaders that reflect this mission.
