Website Insights Lead
Melbourne, Australia
Marketing – Digital Engagement /
Permanent /
Hybrid
We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.
At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.
And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.
About the Role
Power smarter decisions and world-class digital experiences at MYOB as our Website Insights Lead. Join the team behind MYOB.com, to develop behavioural analytics capabilities which unlock insights that drive smarter decisions across the business. If you’re ready to unlock high-impact insights and fuel business success, this is your opportunity to make a real difference.
What will keep you busy...
- Lead the development of innovative website behavioural insights framework to drive continual optimisation of the customer journey
- Build scalable analytics capabilities to turn website data into actionable insights and identify new opportunities for improvement
- Partner with Analytics, Marketing, and Content teams to analyse traffic behaviours across different acquisition channels, including organic search and paid media
- Collaborate with technology teams to design, implement, and refine measurement tools and practices for tracking website performance
- Influence the selection and rollout of technology and processes that elevate our website insights and reporting
- Provide strategic guidance on website journey enhancements grounded in measured behavioural insights
- Champion a culture of data-driven decision making within the Digital Engagement and Marketing teams
What we'd love to see from you...
- Proven expertise in analysing complex, high-traffic website experiences and multi-touchpoint user journeys
- Background in SaaS or eCommerce, with exposure to subscriptions, sales, growth, or lead generation
- Advanced skills in SQL (essential), with Python and Snowflake experience a plus; proficient with Google Analytics 4, Looker Studio, and Power BI
- Experience analysing digital journeys with channel source attribution, such as organic and paid acquisition channels
- Excellent communication and data storytelling abilities. You'll be comfortable engaging with senior management, marketing, and technical teams
- Proven ability to coach and empower others to use data in decision-making, fostering a data-driven culture across teams
- Enthusiasm for innovation, including a readiness to explore and experiment with generative AI technology responsibly
Our Culture & Benefits
At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.
🟣Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
🟣Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
🟣Benefit from our partnership with Sonder, which supports the wellbeing of our team members
🟣Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
🟣Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
🟣Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.
Love the sound of MYOB and this role but don’t tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don’t meet every requirement — but we want to hear from you.
We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
