Strategic Partnerships Lead (US)
New York, NY
Support Hub /
Employee /
Remote
đ NYC-based
Department: Marketing
Reports to: CEO
Myo is a modern physical therapy brand designed to futureproof your body. With over 20 clinic locations across Los Angeles, Vancouver, Toronto, and New York City, we deliver more than 250,000 personalized, one-on-one sessions every year through our proprietary FutureProof Methodâa proven approach to helping people move better, feel better, and do what they love, longer.
đĄ Weâre on a mission to raise body IQ globally. Our multidisciplinary teamâspanning physical therapists, chiropractors, and registered massage therapistsâis redefining what physical therapy can look and feel like. We merge clinical excellence with a brand-forward, client-centered experience that puts education, empowerment, and proactive care at the core.
The Role
Weâre hiring a Strategic Partnerships Lead to drive our local marketing and partnership efforts in New York and Los Angeles. This relationship-driven, commercially-minded role is ideal for someone deeply embedded in the fitness, wellness, healthcare, hospitality, and cultural scenes â with sharp instincts for building brand visibility, acquiring new clients, and driving revenue through partnerships.
đ Your mission: Grow Myoâs client base, strengthen membership acquisition and retention, and build brand presence in our core US markets.
Youâll lead influencer strategy, cultivate strategic brand partnerships, co-create events and activations, and support new clinic launches with best-in-class local execution.
What You'll Do: đ¤ Partnership & Business Development
- Source and secure brand-aligned partners across fitness, wellness, healthcare, and culturally relevant local businesses.
- Pitch creative cross-promos beyond discounts â think referral programs, seeding kits, bundled offerings, pop-ups, and co-branded content.
- Maintain a CRM of partners with clear follow-up cadences, performance tracking, and historical context.
- Develop ROI frameworks to track success across referral volume, new clients, and member conversions.
- Map the âwhoâs whoâ of each cityâcreators, physicians, trainers, conveners, and VIPs.
- Tailor strategies by market, tracking local trends and seasonal behaviors.
- Cultivate high-potential medical and lifestyle referrers to support clinic growth.
- Secure sponsorship dollars to fund or co-create events, content, and in-clinic experiences.
- Explore opportunities for Myo to participate in summits, trade shows, and cultural moments (budget-dependent).
- Collaborate across marketing, ops, and regional teams to activate partnerships across all channels.
- Drive member retention and value through bundled offerings and co-branded perks.
âď¸ Influencer Relations & Cultural Marketing
- Own all US influencer partnerships: sourcing, outreach, seeding, in-clinic visits, negotiations, and content planning.
- Manage creator communications and deliverables (with support from a marketing coordinator); track content performance and ROI.
- Act as our cultural pulse in NYC and LAâinforming brand, content, and campaign direction.
- Collaborate with brand and social teams to turn influencer content into broader campaigns.
- Share trend intel, talent ideas, and activation concepts with the marketing team.
đ Events & Activations
- Lead planning and execution of local events, wellness panels, partnership activations, and new clinic launches.
- Prioritize high-ROI experiences that drive press, influencer buzz, and new client acquisition.
- Oversee vendors, budgets, timelines, guest experience, and performance reporting (in partnership with the marketing coordinator).
- Design and deliver training for Clinic Directors on community engagement best practices â empowering them to foster meaningful local relationships and drive market-level brand presence.
What Success Looks like (6-12 Months):
- CRM built with 200+ high-value contacts across wellness, healthcare, lifestyle, influencer, and corporate categories.
- NYC and LA influencer ecosystems fully activated â multiple content collaborations and clinic visits per month.
- 3â5 co-branded activations launched, generating new clients, member conversions, and earned media visibility.
- Partnership and influencer efforts delivering measurable impact on acquisition and awareness.
- Monthly reporting on KPIs with clear insights and next steps, including:
- % of bookings tied to partnerships/influencers
- New clients from activations
- Conversion rate from events and influencer content
- Revenue/referrals from bundles and perks
About You
- 3â6 yearsâ experience in partnerships, brand/influencer marketing, or business development, ideally in wellness or consumer healthcare.
- Deep knowledge of NYC & LAâs cultural and business ecosystems â you know the tastemakers, conveners, and how to get things done. Comfortable with traveling up to 25% of the time.
- Proven ability to build and monetize partnerships.
- Track record managing influencer programs with measurable business results.
- Strong event execution skills, from concept through post-event reporting.
- Commercial mindsetâfluent in LTV, CAC, conversion, and upsell strategy.
- CRM-fluent (e.g., HubSpot, Airtable, Notion) with excellent follow-through.
- Thrive in fast-paced, scrappy environmentsâready to roll up your sleeves and make things happen.
Why Myo?
- Competitive compensation starting at >$90,000 + bonus
- Be a Trailblazer: Shape the success of Myoâs US presence đ.
- Grow Your Career: Participate in robust professional development programs.
- Perks & Benefits: Competitive salary with health, dental, and vision insurance, 401k with match, PTO.
- Inspiring Culture: Join a team driven by innovation, authenticity, and a commitment to helping people live better.
$90,000 - $110,000 a year
Base salary with additional performance-based incentives tied to partnership success, client growth and brand impact.
Ready to shape the future of physical therapy?
đ Be the force behind the buzz. Apply now and help shape how Myo shows up in culture, community, and care.
Core Values
At the heart of our operational ethos lie our core values, encapsulated by a commitment to:
* Care Deeply (Empathy)
* One Team, One Dream (Collaboration)
* Make it Count (Focus)
* Set the Pace (Ambition)
* Never Stop Learning (Curiosity)
