Growth Marketing Manager
Hong Kong
Marketing – Growth Marketing /
Full-time /
On-site
Overview
Our client is seeking an ambitious Growth Marketing Manager to join their vibrant team and elevate our brand to unprecedented levels. This position offers the opportunity to shape their growth path by creating and implementing marketing strategies that engage audiences, boost user acquisition, and speed up revenue growth. If you are a creative thinker, a lover of data, and a wizard of digital marketing channels, we invite you to help us transform the way we engage with our customers and push our brand forward.
What You Will Do
- Creating and executing the organization's growth strategy and initiatives to stimulate top-of-funnel awareness, foster customer relationships, and convert interest
- Directing the performance marketing team and agency to schedule annual/monthly/weekly performance activities and campaigns, including channels of Google, Meta, Affiliate, and marketplaces
- Partnering with Social, EDM, Product, and Design teams to initiate growth initiatives
- Collaborating closely with UX and retail teams to enhance the customer journey and experience for conversion improvement
- Keeping abreast of the latest trends and emerging opportunities in our industry, including changes in business models, new tools, products, and features
- Utilizing analytic tools (e.g., Google Analytics) to continually assess the effectiveness of marketing expenditures and optimize budget distribution across channels
- Generating reports to brief leadership on marketing initiatives and suggest strategies for improvement
What You Will Need
- A minimum of 5 years of practical Performance Marketing experience propelling eCommerce businesses on a global scale (Insight and experience with growth in the APAC and North American markets will be highly valued.)
- Comprehensive knowledge and skills in Google ads, Meta ads, and Affiliate programs management
- A demonstrated history of business growth through Performance Marketing and/or other growth initiatives over the last 5 years
- Prior experience in watch & jewellery, luxury, fashion, and tech industries is preferred
- Proficiency in both English and Mandarin
