Marketing Specialist
Hong Kong
Marketing – All-round Marketing /
Full-time /
On-site
Overview
Our client is a rapidly growing wellness startup that aims to empower customers to live healthier lives. They're seeking a dynamic, hands-on Marketing Specialist to join their team. As their marketing pioneer, you'll wear multiple hats and help shape the brand's future from the ground up. You'll be responsible for developing and executing comprehensive marketing strategies across all channels. This role offers a unique opportunity to build marketing initiatives from scratch in a fast-paced startup environment.
What You Will Do
- Drive digital marketing strategy across all platforms (social media, email, content, SEO)
- Manage and grow our social media presence across key platforms
- Create and execute email marketing campaigns
- Develop and optimize content for our website and blog
- Handle performance marketing including PPC campaigns and analytics
- Conduct market research and competitor analysis
- Manage relationships with external partners and vendors
- Track and analyze marketing metrics to optimize performance
What You Will Need
- 3+ years of marketing experience, preferably in e-commerce or startup environments
- Proven track record in digital marketing and social media management
- Experience with email marketing platforms and social media tools
- Strong analytical skills and data-driven decision-making ability
- Excellent written and verbal communication
- Startup mindset—thrives in ambiguous, fast-changing environments
- Self-starter who takes initiative and works independently
- Results-oriented with a growth mindset
- Strong time management and prioritization skills
- Creative problem-solver who works effectively with limited resources
