Assistant Marketing Manager (Luxury Goods)
Hong Kong
Marketing – All-round Marketing /
Full-time /
On-site
Overview
Our client is a renowned luxury watch manufacturer, looking for a creative and strategic Assistant Marketing Manager.
The ideal candidate will collaborate with the marketing team to spearhead marketing strategies, oversee PR activities and maintain brand consistency across Hong Kong & Taiwan
What You Will Do
- Develop and execute comprehensive marketing strategies across PR, CRM, and retail channels to enhance brand visibility and drive business growth.
- Independently manage the planning, execution, and production of media plans and events in Hong Kong & Taiwan, fostering strong partnerships and eliminating the need for external agency support.
- Ensure precise translation and meticulous proofreading of sales & marketing materials, maintaining consistency and effectiveness in messaging.
- Collaborate closely with stakeholders, including headquarters, vendors, landlords, and retailers, to ensure the seamless execution of retail marketing communications and the production of local items and gifts.
- Serve as the primary point of contact for media inquiries, fostering positive relationships and actively seeking out collaboration opportunities to amplify brand presence.
- Oversee the management of shooting samples and rotational schedules for PR opportunities in local markets, proactively developing and implementing PR plans to drive media engagement.
- Take charge of POS projects, working closely with retailers, contractors, and headquarters to ensure the successful implementation of visual merchandising initiatives and maintain brand consistency across all POS and boutique locations in Hong Kong & Taiwan.
What You Will Need
- Minimum 5 years of relevant marketing experience, with a preference for experience in the Watch & Jewelry field.
- Bachelor’s Degree or higher education qualification.
- Excellent command of spoken and written English, Chinese, and Mandarin.
- Proactive with a commitment to excellence, strong coordination, interpersonal skills, and attention to detail.
- Demonstrated ability to execute projects effectively and adapt to changing work environments.
- A collaborative team player with a positive attitude.
