Technical Project Manager / Scrum Master

Hong Kong
Engineering – Project Management /
Full-time /
Our client, a prominent media enterprise in HK is hiring for a Technical PM to work closely with other Business Units (Sales and Marketing) as their Online Advertising owner.

What you will do:

    • Develop, monitor, and refine Google Ads campaigns to meet business goals such as lead generation, conversion enhancement, and ROI improvement.
    • Leverage advanced features and tactics in the Google Ads platform to optimize campaign performance, including audience targeting, bid strategies, ad extensions, and ad formats.
    • Evaluate campaign performance and adjust advertising strategies accordingly.
    • Work closely with marketing, sales, and product teams to align Google Ads strategies with broader business objectives.
    • Generate campaign performance reports and provide actionable recommendations.
    • Coordinate team efforts to achieve campaign objectives effectively.

What you will need:

    • Bachelor's degree required
    • At least 5 years of experience in advertising development and managing advertising campaigns. 
    • Knowledge of online advertising tools
    • Proficiency in data analysis and making optimization decisions
    • Scrum Master certification is a must.
    • Excellent communication and interpersonal abilities, with a proven ability to collaborate effectively with diverse stakeholders.
    • Fluency in Cantonese is a MUST, and Mandarin proficiency is advantageous.