Field Marketing Lead

Denver, CO
Marketing
Full-time

Your Role:

    • The Field Marketing lead is a critical role for Native Roots. You will manage data-driven, agile field marketing programs across all touchpoints of our customer experience. This role leads development and execution of Native Roots events, new product training, in-store marketing, visual merchandising, and sales technology programs from inception through completion. You are responsible for all aspects of the customer experience journey within the retail store environment, and are expected to leverage the knowledge and creativity of colleagues to generate robust solutions for how Native Roots exists in the world. The Field Marketing Lead is responsible for driving awareness of and activation against the Native Roots family of brands. You will develop and implement Native Roots brand activation programs throughout local and regional markets, identify and execute relevant local sponsorships, and plan special events. The Field Marketing Lead will participate in event activation at venues, manage social media activity through various platforms, and work with local teams to drive retail activation of marketing and sponsorship platforms and key sales initiatives. You will occasionally be assigned field sales related objectives, such as selling a product, package, feature, or event within a new market. You will be required to assist in the overall growth of the Native Roots family of brands, and will take complex information sets across finance, legal, and design teams to provide a holistic experience for our customers in retail and out-of-home environments. You will continually seek opportunities to help us work smarter through new activation methods, product categories, and marketing techniques.

Your Contributions:

    • Act as a Brand Ambassador for all of our brands in multiple retail locations across all each market
    • Develop a 3-5 Year product portfolio plan with Objectives, Goals, Strategies and Measures for new product innovation. Evolve our current products to thrive in categories we can win, while planning continuous experiments around ways to create value and generate revenue with new products
    • Push the product practice towards exceptional new concept development through experimentation, testing, and tracking. Create Consumer Insights and Market Analytics reporting to validate business opportunities, research needs, and product development plans
    • Build and maintain long-term trusting relationships with retail store associates, retail management, vendor management, and internal stakeholders.
    • Evolve the Native Roots customer experience through store visits and regular reporting
    • Ensure product look and display is consistent with creative, compliance, retail, and that the overall appearance and presentation standards are met
    • Routinely provide training to retail sales associates and ensure understanding of product, brand awareness, and brand image, and provide support to other field program teams through participation in larger group training events
    • Promote brand awareness, positive product impressions, customer loyalty and increase sales through product demonstration and customer engagement
    • Seed and develop relationships with market influencers, ultimately leading to brand visibility
    • Maintain relationships with existing sales accounts through POS placements, store merchandising and fostering positive relationships with store personnel. Coordinate and maintain regular demo calendar and demo rotation with existing sales accounts
    • Provide support for other marketing events including new store openings and in-store events, and assist in training programs for wholesale dispensary retailers, Native Roots stores, and employees
    • Understand MED laws and requirements to ensure consistent selling as determined by these laws
    • Accurately monitor and record merchandising and pricing on retail shelves, identify and communicate individual store issues and opportunities. Provide in-depth recaps of every demo, capture demo images, report customer and store personnel feedback and units sold
    • Work with Head of Field Marketing to lead cross-functional teams across the following: Packaging, including structure, imagery, graphics, and compliance; Product, including industrial design, color, material, and finish manufacturing processes; CX, including marketing concept delivery, retail environmental design, and product launch
    • Interface with cross-functional teams in addition to product design including executive stakeholders, marketers, supply chain leads, manufacturing, legal, compliance, and others

You Are:

    • A leader who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests across functions and geographies, and where a job title is not considered the final definition of who you are, but the starting point. You look beyond traditional solutions and apply design thinking to the creation of new strategies, systems, products, and—in some cases—entirely new businesses. Your work is transformational because you are analytical and artistic, conservative and unconventional, technical and whimsical. You are a hybrid talent with divergent expertise that allows you to solve problems and uncover opportunities in unique ways. You bring to the organization the following competencies:
    • BFA or BS in a field with product development focus
    • Minimum 3+ Years of Project Management Experience
    • Lives, breathes, and loves design
    • Proven design experience with significant agency / studio experience Prominent interpersonal skills and leadership style. Proven ability to lead cross-functional, multicultural teams
    • Ability to articulate complex solutions clearly
    • Quick-thinking, personable, flexible
    • Keen sense of humor
    • Sharp analytical and sense-making skills
    • Experience leveraging ethnographic research to uncover human truths
    • Business and consulting savvy, with an ability to think strategically
    • Innate curiosity, and a passion for telling compelling human stories
    • Experience leading projects; including design, development, quality/timely deployment, etc.
    • Experience from a client service organization, preferably in a client facing role
    • Team-oriented with the ability able to seamlessly partner with product designers to assess risk, strategize and meet deliverables for projects
    • Comfortability with change and conflict resolution/management
    • Demonstrated experience managing medium to large size teams of cross-functional resources with complex, multi-location programs
    • Excellent understanding of product design and brand strategy
    • Experience and knowledge of design and design processes, combined with technology
    • Excellent organizational, written and verbal communication skills with impeccable responsiveness and follow-through on details
    • Strong relationship building skills with the ability to influence others by negotiating and building cohesiveness across diverse individual skills and styles
    • Proven ability and desire to solve problems and look for opportunities for improvement