Director of Alliance Marketing
United States
Opex - Sales & Marketing - Sales – Alliances /
Full Time /
Remote
At NAVISITE - Part of Accenture, celebrating our employees and investing in their well-being and development is not just a priority or an initiative - it's woven directly into our company fabric. Our mantra and unofficial corporate hashtag #SoMuchGood is all about recognizing our team's commitment and achievements, both inside and outside the office. It's that theme that has driven a host of programs at Navisite - it's who we are. What we do is simple: We work hard, we have fun, we give back to the community and we never take our eye off the goal - creating a modern cloud MSP with a global, talented team of employees. Join us and be part of our team!!
The Director of Alliance Marketing is responsible for developing and executing strategic marketing plans for Navisite's key alliance partners, such as AWS, SAP, ServiceNow Microsoft, and Oracle. The Director of Alliance Marketing will also manage the alliance marketing team and ensure alignment and collaboration with the sales, product, and channel teams. Additionally, the Director of Alliance Marketing will oversee the relationship with the alliance partners and ensure compliance with their branding and co-marketing guidelines.
Responsibilities
- Develop and implement integrated marketing campaigns for Navisite's key alliance partners, including digital, social, email, webinars, events, and content marketing.
- Coordinate with the sales, product, and channel teams to align marketing activities with sales objectives and pipeline generation.
- Manage the marketing budget and ROI for each alliance partner and optimize the marketing mix to achieve the best results.
- Build and maintain strong relationships with the alliance partners and act as the primary point of contact for all marketing-related matters.
- Ensure compliance with the alliance partners' branding and co-marketing guidelines and leverage their marketing resources and programs.
- Monitor and report on the performance and impact of the alliance marketing campaigns and provide insights and recommendations for improvement.
- Work closely with the BDR Manager to ensure an appropriate lead flow and follow-up lead guidelines for all campaigns.
- Lead, coach, and develop the alliance marketing team and foster a culture of excellence and innovation.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 10 years of experience in B2B marketing, preferably in the cloud or IT services industry.
- Proven track record of developing and executing successful marketing campaigns for strategic alliance partners.
- Strong knowledge of the cloud and IT services market and the key players and trends.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, cross-functional, and global environment.
- Self-motivated, results-oriented, and customer-focused.
NAVISITE - Part of Accenture, is an equal opportunity employer. We celebrate diversity and we are committed to creating an inclusive environment for all employees. Navisite does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or other non-merit factor.
Internal Applicants – No sponsorship available / External Applicants – Sponsorship not guaranteed. Any potential sponsorship depends on a number of factors, including but not limited to the local candidate pool and can vary from year to year.
You must ensure compliance with data protection legislation under the DPA, EU GDPR, any other applicable data protection legislation.
