Lifecycle Marketing Lead

Lehi, UT /
Brand & Engagement /
Full-time
As Neighbor’s first lifecycle marketing hire, you will be responsible for defining and refining the host and renter journey via email, SMS, and push notifications. You will work closely with our Engineering and Growth teams as the product and growth needs adapt over time. Your overarching goal is to retain and engage a high volume of well-qualified users, leveraging all lifecycle marketing channels as appropriate. You will conduct extensive testing across channels, content, and frequency to optimize conversion rates. Where appropriate, you will conduct customer research to implement user feedback into the lifecycle journey.

Responsibilities

    • Help shape and refine Neighbor’s voice across all lifecycle campaigns
    • Help architect system, conversion, and nurture campaigns across email, text, and push notifications
    • Establish rigorous testing and measure customer growth, retention and financial outcomes, and communicate these impacts within the organization
    • Pull and analyze reports on lifecycle success metrics; identify red flags; optimize and scale
    • Collect feedback and implement feedback loops with key internal organizations
    • Stay caught up on new technologies and lifecycle marketing ideas
    • Collaborate with Brand to develop and deliver content needed for lifecycle campaigns

Qualifications

    • 3+ years of experience with lifecycle marketing, lead nurturing, marketing automation, and web analytics
    • Proficiency in marketing automation technology
    • Excellent understanding of email marketing concepts, metrics, and the laws governing business email use
    • Strong statistical background, including the ability to derive meaning from data through reports and A/B testing
    • Creative writing experience
    • Excellent grammatical and editorial abilities

Benefits

    • Stock options
    • Great medical and dental insurance options
    • Paid time off
    • 401(k) plan
About Neighbor:
Neighbor is an online community where people can rent out the space they don’t use to neighbors who need storage. Neighbor provides affordable storage (50% the cost of traditional self storage) to renters and the ability for hosts to monetize their unused space.This is a unique opportunity to be one of the first employees at a fast-growing, VC-backed tech startup and work directly with management. You will be part of a fun, collaborative and inclusive team of innovative, talented, and motivated individuals.