Performance Marketing Manager

Berlin /
Marketing /
Full Time
About Nelly
Since 2021 Nelly revolutionises the health care payments market with its patient check-in and check-out software for medical practices. Founded by a team of former Klarna, Rocket Internet and N26 managers, Nelly automates workflows and payments and has reached great traction. You’ll work in a very skilled team in a great office with a river view in the opposite of Berlin's most famous museum island. 

We offer a competitive salary and a unique work environment that thrives through solving problems by technology. At Nelly you have the opportunity to join a company that will rapidly grow in the coming years at a very early stage and the possibility to not only grow personally but also to become a shareholder yourself.

We're looking for a talented performance marketing manager to drive inbound creation over Google and social media.

What do we offer?

    • Be part of a high growth venture and a very talented, International team
    • Great and inclusive company culture.
    • Competitive salary and Equity program.
    • Flexible working hours.
    • Space for professional growth.
    • Bright office right next Berlin’s famous Museumsinsel
    • Divers and open minded work environment

What skillset we’re looking for:

    • You love playing around numbers to make qualified decisions.
    • Really good Google Analytics and Google Adwords skills.
    • Highly creative, adaptable, able to work in fast iterations.
    • Quick thinking on your feet.
    • You understand target groups and how to address them.
    • You understand keyword research, SKAGs and how to make them work.
    • You are comfortable working side-by-side with product & our go-to-market team
    • You know your way around all new wave social media platforms
    • You have experience managing projects and processes including the creation and implementation of 360° campaigns.

Whom are we looking for?

    • Creative in how they design marketing campaigns and to build narratives
    • Passionate about their daily work.
    • Comfortable delivering in short iterations.
    • Willing to learn on a daily basis and sharing your gained knowledge with the team
    • You want to define marketing direction.
    • You want to explore and expand our marketing mix.
    • Preferring holacracy over hierarchy.
    • Fluent in German and English

What you will bring to company:

    • Support our main SEM, Display & Native advertising.
    • Influence the entire advertising process, from campaign conceptualization to audience building, ad groups creation, and ad design.
    • Draft, design and deploy performance campaigns with our social media agency on Meta & LinkedIn.
    • Conceptualize, run, measure, and document experiments across our paid marketing mix.
    • Gather and analyze data in order to optimize retargeting efforts.

What you will be doing:

    • Increasing our daily inbounds by independently setting up and steering campaigns in multiple channels.
    • Gather meaningful data to create actionable insights
    • Run A/B tests across different platforms in order to tap into unique target groups
    • You are encouraged to come up with new ideas to continuously optimize our campaigns as well as internal campaigning and market research tools.
    • Communicate with the Sales and Product to create industry-leading campaign insight.
    • Ensure proper tracking is in place for all campaigns and landing pages
    • Acquire new users with growth opportunities and out-of-the box advertising ideas
    • Foster collaboration and coordination in the team for impactful data-driven online marketing across all channels for acquisition, engagement and revenue

What you will need:

    • 3+ years of working experience as a performance marketing manager
    • Deep knowledge of industry-standard tools such as Facebook Business Manager, Google Ads, Analytics & GDN
    • Experience with market research
    • Experience with BI tools such as Looker.
    • Hands-on attitude and a proactive mindset.
    • Self-confidence and decisiveness in demanding situations.
    • Independent working style and an ability to learn things quickly.
Don't worry if you feel like you are missing out on some of the points – we are also hiring for attitude, talent, values and personality.

Nelly is committed to promoting a culture of diversity, equity, and inclusion. All employment decisions are
decided on the basis of qualifications, experience and business need.