Social Media Manager (Boston Only)
Boston, MA
Business Development – 2C /
Full-time /
Remote
NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail).
About the Role
We're seeking a passionate and creative Social Media Manager to join our team and help turn our consumer-facing fashion app (launching soon) into a household name. As our Social Media Manager, you'll play a pivotal role in driving user growth and increasing brand awareness for our app via organic social channels. If you're an expert at crafting captivating TikTok and Instagram content with an insatiable appetite for creativity, then keep reading.
This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Social Media Manager will report to the Marketing Director.
Responsibilities
- Craft authentic, engaging content on TikTok and Instagram that increases awareness of our app across organic social media channels
- Develop and curate a strategic content calendar that keeps our social media presence fresh, relevant, and in tune with the latest trends
- Think outside of the box as you brainstorm innovative content ideas inspired by trends and pop culture phenomena, ensuring our brand stays ahead of the curve
- Track key performance indicators (KPIs) such as engagement, impressions, and clicks on our organic social media channels, using insights to refine strategies and optimize results
- Become a face of the company and embrace your role as a brand ambassador, forging meaningful connections with our app's existing user base while actively recruiting new devotees to the fold
- Stay on the cutting edge of social media trends and emerging platforms, keeping us at the forefront of the digital conversation
- Foster a sense of community and trust by engaging authentically with our followers in comments and direct messages, nurturing relationships and fostering loyalty
- Collaborate on the development of our influencer marketing strategy and lead the charge in organic influencer outreach, leveraging partnerships to amplify our messaging
Preferred Skills and Experience
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience
- Proficiency in social media management, with a particular knack for TikTok and Instagram; bonus points for a vibrant personal presence on social media platforms
- Fearless creativity is your forte – you thrive on dreaming up bold and unconventional ideas that captivate audiences
- Exceptional time management and organizational skills that allow you to efficiently juggle multiple projects and deadlines
- Stellar interpersonal communication skills, both written and verbal, enabling you to connect authentically with our audience and collaborate effectively with team members
- Comfortable working in a fast-paced and evolving start-up environment; you’re skilled at taking the reins when necessary and owning your projects
- Confident and comfortable in front of the camera – you’re not afraid to let your personality shine while filming videos
- A genuine passion for fashion and style. You love expressing yourself with clothing!
Benefits
- Your choice of comprehensive benefits of health, dental, and vision coverages
- Paid time off for federal holidays
- Competitive pay, stock options, and annual bonus eligibility
- Significant opportunity for promotion or additional responsibilities as the company grows rapidly
- Office location in the heart of Boston with convenience to the MBTA lines
- Flexible hybrid work model
- Work at the cutting edge of high technology that will reshape consumer e-commerce experience
If you’re looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!
