Marketing VP
Boston, MA
Business Development – 2C /
Full-time /
Remote
NetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurveCapture® (medical) and Verifyt® (retail).
About the Role:
We're seeking a strategic and analytical VP of Marketing to join our team to lead our consumer-facing efforts. As our VP of Marketing, you'll work directly with the executive team to set growth objectives and create a roadmap for our go-to-market strategy. If you’re an experienced leader that will manage and inspire our marketing team to meet aggressive goals, then keep reading.
This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The VP of Marketing will report directly to the CEO.
Responsibilities
- Develop and execute mutli-channel marketing strategies to drive user acquisition, engagement, and retention for our app, ensuring alignment with business objectives and product vision.
- Develop and manage marketing budgets, allocating resources effectively to support campaign execution and achieve business objectives within financial constraints.
- Lead, mentor, and inspire a multidisciplinary marketing team, fostering a culture of innovation, collaboration, and excellence to achieve ambitious targets.
- Oversee the development and implementation of brand positioning and messaging strategies across various marketing channels, ensuring consistency and resonance with our target audience
- Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives, continuously optimizing campaigns to maximize ROI.
- Collaborate closely with cross-functional teams, including product development and design, to inform strategic decision-making and drive product innovation based on market insights and customer feedback.
- Cultivate and nurture relationships with strategic partners and industry stakeholders to amplify brand awareness and foster strategic alliances that accelerate user growth.
- Stay on top of industry trends, market dynamics, and competitor activities, leveraging insights to refine marketing strategies and tactics proactively.
Preferred Skills and Experience
- Bachelor's degree in marketing, business administration, or a related field. MBA preferred.
- Proven track record of 8-10 years in senior marketing roles within B2C environments, preferably with experience in app,tech, or startupcompanies.
- Demonstrated leadership experience with a minimum of 3-5 years in managerial positions, driving cross-functional teams to deliver results in fast-paced, high-growth environments.
- Strong analytical skills and strategic thinking, with the ability to translate data insights into actionable marketing strategies and initiatives.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with internal and external stakeholders.
- Results-driven mindset with a focus on delivering measurable outcomes and achieving ambitious growth targets.
- Deep understanding of marketing technologies, trends, and best practices, with a passion for staying ahead of the curve in a rapidly evolving digital landscape.
- Flexibility and adaptability to thrive in a dynamic startup environment, where agility and innovation are paramount to success.
Benefits
- Your choice of comprehensive benefits for you and your family’s health, dental, vision
- Paid time off for federal holidays
- Competitive pay, stock options, and annual bonus eligibility
- Significant opportunity for promotion or additional responsibilities as the company grows rapidly
- Office location in the heart of Boston with convenience to the MBTA lines
- Work at the cutting edge of high technology that will reshape consumer e-commerce experience
- Casual dress and fun office atmosphere
If you’re looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!
