Director Demand Generation (Remote - USA)
Remote
Marketing – Marketing Team /
Full time /
Remote
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.
Job Summary
The Director Demand Generation Marketing will be an innovative and energetic leader, with a strong track record of building programs that convert interest into sales-qualified leads (SQLs). This role is less about broad awareness and more about measurable contribution to revenue through qualified lead generation.
The ideal candidate has proven success in designing and scaling inbound and outbound strategies that directly drive SQL volume, velocity and quality. They will own the full demand engine – web, SEO, paid, email, content marketing, events, and partner channels – with a relentless focus on optimizing every program for conversion. Success in this role will be defined by the ability to consistently deliver SQLs that sales can move through the funnel, not just top-of-funnel activity.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- Own accountability for SQL generation goals, ensuring quality, volume, and conversion across all demand channels.
- Build and lead a high-performing team to design, execute, and optimize integrated demand programs that consistently produce SQLs.
- Build and refine the processes that manage full-funnel conversion activities, ensuring visibility, consistency, and scalability.
- Employ an experimentation mindset, leveraging pilots to test, learn, and optimize SQL performance.
- Infuse emerging technology, including AI-driven tools and strategies, to advance demand generation effectiveness and scalability.
- Partner with Sales to define SQL criteria, improve lead handoff, and drive alignment on shared KPIs.
- Measure and report on SQL performance, cost per SQL, and ROI to inform strategy and budget decisions.
Minimum Requirements
- 8+ years of experience in Demand Generation, Growth Marketing, or Digital Acquisition.
- Proven success running multi-channel B2B programs (paid media, email, automation, SEO, content, social).
- Data-driven mindset with strong analytical skills; adept at attribution, funnel metrics, and ROI optimization.
- Experienced in lifecycle analytics, lead capture, and revenue impact measurement.
- Entrepreneurial, innovative, and comfortable driving change in fast-paced, agile environments.
- Strong stakeholder management and collaboration skills across functions and levels.
- Hands-on experience managing marketing spend and leveraging tools like Pardot and Salesforce.
Preferred Qualifications
- Proven success managing large-scale multi-tenant, multi-level, integrated campaigns
- Exudes collaboration, creativity, and commitment to continuous improvement
- Strategic vision, passion, and leadership
- DMA Certified Marketing Professional or Online Marketing Certified Professional
Working Environment/Physical Demands
- Remote within the United States
- Works generally at a desk in a well-lighted, air-conditioned cubicle/office, with moderate noise levels.
- Long-distance or air travel as needed – not to exceed 25% travel.
- Periods of stress may occur.
Total Rewards
- Generous annual bonus opportunity
- 401(k) with Employer Match
- Flexible Time Off: take time off when you need it without worrying about available hours
- 10 paid holidays
- Volunteer Time Off
- Insurance: Choice of Medical, Dental, and Vision plans
- Health Savings Account with employer match
- Flexible Spending Account
- 100% Company-Paid Parental leave
- 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
- Nextech Luminary Peer Recognition Program
- Wellness Program including discounts on medical premiums
- Employee Assistance Program with free counseling sessions available
- Corporate Discounts on Retail, Travel, and Entertainment
- Pet Insurance options
