User Acquisition Manager

Helsinki /
Next Games /
Full-time
Are you a skilled performance marketer with experience in successfully growing apps or games through mobile user acquisition campaigns? Are you passionate about games and understand the trends in mobile gaming, user acquisition, user behavior and monetization? Next Games is growing and we are looking for an analytically strong user acquisition professional who wants to make a direct impact on the growth of the business through performance marketing.

Your mission at Next Games is to be hands-on in managing the full cycle of our user acquisition campaigns working closely with our brilliant analytics and games teams, as well as the rest of marketing.

This is what you’ll get to work on: 

Main responsibilities:

    • Responsible for planning, setting up, monitoring and analyzing mobile user acquisition campaigns.
    • Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets.
    • Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance.
    • Analyze and report performance KPIs. Work closely with the BI team to ensure sophisticated data analysis support.
    • Build, maintain and enhance Next Games relationships with mobile UA partners. Negotiate terms to maximize performance opportunities.
    • Select, onboard and evaluate new mobile UA partners.
    • Work closely with the Marketing Design team to ensure optimal content and creative assets performance.
    • Work closely with the games teams to ensure goals alignment and update performance benchmarks.

Experience and skills:

    • In depth understanding and proven expertise with Facebook mobile ads. Good understanding of Google AdWords for mobile (UAC). Additional platforms a plus (e.g. ASA, Snapchat).
    • Previous budgeting and budget spending responsibilities for ROI based mobile user acquisition campaigns.
    • Good understanding of main mobile marketing tech especially conversion tracking, programmatic advertising etc.
    • Strong analytical and reporting skills.
    • Excellent sense of accountability and ownership. Attention to detail and proactive, hands-on mentality.
    • Excellent negotiations and relationship building skills.
    • Comfortable with working within fast-paced environments, delivering on multiple simultaneous projects.

We consider as a plus:

    • Experience with ASO
    • Experience in the gaming industry.
Next Games is proud to have a history of collaboration with some of the world’s biggest media properties, such as AMC’s The Walking Dead and Netflix’s Stranger Things. The fans of these properties are people young and young at heart, from all walks of life - not just those traditionally seen as 'gamers’. At Next Games, we seek to delight and entertain players of all kinds. We do this by creating games that expand the worlds of the most beloved media and entertainment properties of our day.

Our core values – Caring, Curiosity, and Courage – guide us in our efforts, so these should be close to your heart as well. We aim high here at Next Games and will ask you to do the same. In exchange, you’ll be part of a team that is great to work with, who is dedicated and passionate about what we do – we believe passion is contagious. Giving each Nextgamer the tools and means to succeed in their job is our priority. We believe the fruits of our labor should be shared with everyone at Next Games. We offer the opportunity to work with a diverse bunch of passionate and dedicated people, a competitive salary and benefits package, but first and foremost a big challenge.  

Does this sound like you? Send your CV and cover letter through the application link as soon as possible.

We will get back to you as soon as possible, so do not hesitate to submit your application.