Sales Development Representative, Sports & Speciality Retail
Westwood, CA
Sales – Business Development /
Full-Time /
Hybrid
About Niagen Bioscience
Niagen Bioscience (NASDAQ:NAGE), formerly ChromaDex, Inc., is a global bioscience company uncovering the potential of NAD+ with precision science. Backed by 25 years of research and innovation, our team discovers, develops, and creates solutions to help people Age Better®.
Our flagship ingredient, Niagen®, is one of the world's most extensively researched NAD+ precursors, backed by 35+ published, peer-reviewed human clinical studies and 300+ global research partnerships with leading institutions. Our brands are Tru Niagen®, a daily supplement proven to increase NAD+ levels, and Niagen® Plus, offering pharmaceutical-grade IV and injectable therapies.
As pioneers in NAD+ technology, Niagen Bioscience sets the gold standard in scientific rigor. We operate from three strategic locations in California and Colorado, positioning us at the forefront of the rapidly growing healthy-aging industry.
Our C.H.E. (pronounced chi)
We enjoy working with like-minded people who embody “C.H.E.” and share our passion for health, wellness, discovery, and innovation. In our collaborative environment, employees quickly adapt to different situations, bringing:
Character – A positive attitude, commitment to success, and strong ethics.
Horsepower – Good judgment, creative problem-solving, and a strong work ethic.
Experience – Functional knowledge and skills to perform efficiently.
If you're eager to work with incredible people and contribute to something meaningful, join our team and help shape the future of bioscience on a global scale!
What we Offer:
A competitive salary, affordable health benefits, company sponsored life insurance, wellness initiatives, retirement savings with company match, paid time off, career growth opportunities and a flexible/hybrid work environment.
About the Role:
The Sales Development Representative, Sports & Specialty Retail Focus, drives new business development within sports nutrition retailers, specialty supplement stores, fitness centers, and athletic performance channels. This role focuses on identifying retail partners, qualifying opportunities for Tru Niagen placement, and supporting the growth of our presence in the sports performance and active lifestyle markets.
The ideal candidate will combine retail industry knowledge with strong prospecting skills, understanding both the business needs of specialty retailers and the performance benefits that NAD+ supplementation provides to active consumers.
Core Expectations:
- Identify and research sports team nutritionists, dieticians, health/ fitness shops, natural grocer retailers, and professional athletes
- Execute outreach campaigns targeting store owners, buyers, and category managers through phone, email, and in-person visits
- Qualify retail prospects based on store demographics, product mix compatibility, and purchasing volume potential
- Generate 12-18 qualified retail opportunities monthly for account management team
- Maintain active pipeline of 150+ retail prospects across various specialty channels
- Communicate Tru Niagen unique value proposition for active consumers and athletes
- Conduct initial product education sessions highlighting NAD+ benefits for energy, recovery, and cellular health
- Coordinate product sampling programs and point-of-sale material distribution
- Support retailer attendance at trade shows, product training sessions, and educational webinars
- Collaborate with marketing team on retail-specific promotional campaigns and merchandising support
- Build relationships with store managers, buyers, and key decision-makers in specialty retail channels
- Track competitive activity, pricing strategies, and promotional trends within sports nutritand supplement retail
- Maintain comprehensive prospect profiles including store size, customer demographics, and purchasing patterns
- Utilize CRM and sales tools to document all interactions, preferences, and opportunity progression
- Provide feedback to product and marketing teams on retail market needs and consumer trends
Retail Prospecting & Channel Development:
Product Positioning & Education:
Market Intelligence & Relationship Building:
Qualifications and Succuss Factors:
- 2-3 years of experience in retail sales, CPG sales, sports nutrition industry, or B2B prospecting within retail channels
- Understanding of specialty retail operations, buying cycles, and merchandising requirements
- Experience with supplement retail, sports nutrition, or fitness industry strongly preferred
- Proven track record in prospecting, lead qualification, and pipeline management
- Familiarity with CRM systems, sales engagement platforms, and retail industry databases
- Strong presentation and communication skills suitable for retail business owners and buyers
Competencies & Skills:
- Entrepreneurial mindset with understanding of independent retail business challenges
- Results-driven approach with ability to work in fast-paced, target-driven environment
- Strong analytical skills to assess retail opportunity potential and market trends
- Relationship-building abilities with diverse retail stakeholders
- Self-motivated with excellent time management and territory planning skills
$60,000 - $80,000 a year
We are an equal opportunity employer that operates with an emphasis that People Matter(s). We respect and will consider every and all kinds of people regardless of race, color, religion, sex, sexual orientation, gender identity, age, natural origin, protected veteran status, disability, or any other factors prohibited by law or humanity.
