Sales Development Representative, HCP
Westwood, CA
Sales – Business Development /
Full-Time /
Hybrid
About Niagen Bioscience
Niagen Bioscience (NASDAQ:NAGE), formerly ChromaDex, Inc., is a global bioscience company uncovering the potential of NAD+ with precision science. Backed by 25 years of research and innovation, our team discovers, develops, and creates solutions to help people Age Better®.
Our flagship ingredient, Niagen®, is one of the world's most extensively researched NAD+ precursors, backed by 35+ published, peer-reviewed human clinical studies and 300+ global research partnerships with leading institutions. Our brands are Tru Niagen®, a daily supplement proven to increase NAD+ levels, and Niagen® Plus, offering pharmaceutical-grade IV and injectable therapies.
As pioneers in NAD+ technology, Niagen Bioscience sets the gold standard in scientific rigor. We operate from three strategic locations in California and Colorado, positioning us at the forefront of the rapidly growing healthy-aging industry.
Our C.H.E. (pronounced chi)
We enjoy working with like-minded people who embody “C.H.E.” and share our passion for health, wellness, discovery, and innovation. In our collaborative environment, employees quickly adapt to different situations, bringing:
Character – A positive attitude, commitment to success, and strong ethics.
Horsepower – Good judgment, creative problem-solving, and a strong work ethic.
Experience – Functional knowledge and skills to perform efficiently.
If you're eager to work with incredible people and contribute to something meaningful, join our team and help shape the future of bioscience on a global scale!
What we Offer:
A competitive salary, affordable health benefits, company sponsored life insurance, wellness initiatives, retirement savings with company match, paid time off, career growth opportunities and a flexible/hybrid work environment.
About the Role:
TThe Sales Development Representative (SDR), HCP Focus is responsible for driving lead generation and engagement with healthcare practitioners (HCPs) such as nutritionists, physicians, clinics, and wellness centers. Working with our Business Development and Marketing teams, this SDR identifies, nurtures, and qualifies prospects to expand Niagen Bioscience product reach in clinical and wellness channels. The role delivers targeted outbound outreach, assists with educational campaigns, and schedules product demos and meetings for the sales team. This SDR operates cross-functionally, contributing to revenue growth by building the top of the sales funnel and supporting practitioner onboarding.
Core Expectations:
- Lead Generation & Prospecting:
- Research and identify healthcare professionals, wellness clinics, functional medicine practices, and IV therapy centers within assigned territories
- Execute multi-channel outreach campaigns including cold calling, email sequences, LinkedIn outreach, and conference networking
- Qualify inbound leads from medical conferences, webinars, and healthcare-focused marketing campaigns
- Maintain a pipeline of 100+ active healthcare prospects with regular touchpoints and follow-up activities
- Achieve monthly targets of 15-20 qualified opportunities passed to account management
- Conduct initial educational conversations about NAD+ science, clinical research, and product applications
- Schedule and facilitate product demonstration calls with healthcare providers and their staff
- Coordinate sample requests and clinical literature distribution to qualified prospects
- Support webinar attendance and continuing education initiatives for healthcare professionals
- Partner with medical affairs team to ensure accurate representation of clinical data and research
- Develop trusted relationships with medical office managers, practice administrators, and healthcare decision-makers
- Maintain detailed prospect profiles including practice specialties, patient demographics, and purchasing authority
- Track all interactions, preferences, and next steps in Salesforce CRM with 95%+ accuracy
- Collaborate with marketing team to refine targeting criteria and messaging for healthcare audiences
- Provide market intelligence on competitor activities, pricing trends, and healthcare industry developments
Healthcare Professional Education:
Relationship Building & CRM Management:
Qualifications and Succuss Factors:
- 2-3 years of experience in sales, account management, or B2B prospecting preferably within healthcare verticals
- Strong understanding of consumer product operations, strategic decision-making, and unit economic analysis
- Experience with CRM platforms (Salesforce preferred), sales engagement tools, and healthcare databases
- Knowledge of dietary supplements, functional medicine, or anti-aging/longevity sectors preferred
- Excellent phone presence and ability to engage healthcare professionals in meaningful conversations
- Bachelor's degree in life sciences, healthcare administration, business, or related field preferred
- Proven track record of meeting or exceeding lead generation and qualification targets
Competencies & Skills:
- Scientific curiosity and ability to understand and communicate complex research concepts
- Professional demeanor suitable for healthcare environment interactions
- Strong organizational skills with ability to manage multiple prospect cycles simultaneously
- Resilience and persistence in prospecting activities with high rejection rates
- Collaborative approach to working with account management and medical affairs teams
$60,000 - $80,000 a year
We are an equal opportunity employer that operates with an emphasis that People Matter(s). We respect and will consider every and all kinds of people regardless of race, color, religion, sex, sexual orientation, gender identity, age, natural origin, protected veteran status, disability, or any other factors prohibited by law or humanity.
