Research Director, Media Analytics
Bangalore, India
Sales – Client Solutions /
Full Time /
On-site
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
ABOUT THE ROLE
The research team sits within Nielsen’s ‘Media Analytics’ pillar and works across many global markets and a wide variety of industries.
The team works closely with clients to deliver fresh learnings and actionable research in order to shape future campaigns, marketing plans, creative ideas as well as business strategies. Expect to be working with key clients such as Google, Twitter, Facebook, PayPal, Spotify, Mars, Unilever, LinkedIn, Sky and many more.
The Research Director will form an integral part of this team; owning and guiding others in our narrative and storytelling frameworks. We work with the biggest names in the media industry and are looking for someone who is curious and has a good understanding of research methodologies.
ROLE & RESPONSIBILITIES
- Deliver best in class actionable insight through high quality and strategic reporting
- Able to translate complex data into compelling presentations and actionable insights
- Manage and develop a high performing team
- Provide high quality client service and developing long term, positive relationships with major advertising clients
- Work closely with the commercial teams to identify and help to convert business opportunities. Recommend alternative methodologies that meet client needs for RFPs that fall outside of the core areas
- Work with product leadership and commercial to identify new product development and enhance existing offering
- Manage & coordinate with third party partners & suppliers
- Help to deliver on the agreed annual revenue targets
- Look to improve profitability through project/solution efficiencies and resourcing (incl. outsourcing and team structure)
QUALIFICATIONS & SKILLS
- Min 10 Years of experience in Research (quantitative, qualitative)
- Preferably from Media, Research Agencies focussing on Brand Health Tracking, FMCG, Consumer Studies
- Experience with data analysis software & visualisation tools such as SPSS, SAS, or R, PowerBI, Google Studios
- Expertise across quantitative research methodologies as well as in synthesising, analysing and visualising complex and diverse data sets.
- Strong statistical analysis skills.
- Proficiency in quantitative research methods and tools.
- Ability to design and execute research projects, client presentation skills
- Excellent problem-solving and critical thinking abilities.
- Strong communication skills for presenting findings and insights.
- Project management skills to oversee multiple research projects simultaneously.
- Knowledge of relevant industry trends and methodologies.
- Leadership and team management capabilities for guiding research teams effectively, teaching others how to create meticulously designed, robust and engaging reports.
ABOUT NIELSEN
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!
