Director, Audience Measurement India
Mumbai, India
Sales – Client Solutions /
Full Time /
On-site
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
ABOUT THE ROLE
Be wholly responsible for driving $2M in new logo sales within the next 12 months, by developing a pure hunter focus across all relevant vertical sectors in India, targetting the top 200 advertisers, major agencies & publishers as well as new platforms not already in our client roster.
This is a pure hunter role, with 50:50 compensation (Sales Incentive plan based) for a sales professional with at least 12 years of experience in driving business within the media industry
ROLE RESPONSIBILTIES
- New Business Development
- Develop monthly/quarterly / annual sales plans to Identify growth opportunities with existing and new clients;
- Deliver agreed quarterly / annual sales targets through new business development;
- Build internal relationships across business units and verticals for support with identifying opportunities and converting the sale;
- Senior leadership involvement with the proposal and pitch development;
- Sales Strategies
- Prepare and analyze weekly/monthly/quarterly / annual sales reports (SalesForce and others) to develop realistic and achievable sales pipelines and strategies to meet agreed sales targets;
- Support with developing and implementing competitive sales pricing and marketing;
- Develop and manage mid to long-term strategies that enhance existing client relationships and actively support client requirements across the industry;
- Client Engagement
- Develop a solid working understanding of Nielsen audience measurement solutions along with other relevant Nielsen products to offer clients a holistic set of insights
- Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions);
- Bring the different media solutions and teams together for one impactful Nielsen story for clients;
- Identifying and managing mutually beneficial opportunities to partner with the client;
- Provide feedback to product and operational teams regarding service developments to meet your client’s needs;
- Monitor and encourage greater usage of Nielsen solutions in clients;
- Leadership
- Lead, direct, and evaluate direct reports and their team members to align on overall business strategies;
- Manage and develop direct reports to serve as a coach/mentor with aim to develop future leaders;
- Deliver financial results by driving and championing a client-centric sales mindset within the organization;
- Part of the Nielsen Local Executive Team and be involved in decision-making regarding the successful running of our local business.
QUALIFICATIONS & SKILLS
- 10+ years of experience in the research industry in good experience in commercial leadership, solution sales and sales skills, and running a team;
- Strong and demonstrable expertise in Brand and Adhoc research, as related to the Technology sector
- Advanced knowledge and understanding of research, media, advertising and/or marketing in the India market;
- Demonstrable experience in developing strategic business plans, and executing them successfully;
- Demonstrated leadership credentials by leading the team to drive excellent business results while navigating difficult situations such as market challenges etc.
- Experience of working successfully within a ‘matrix’ style environment;
- Meticulous with strong attention to detail;
- Possess leadership style that promotes ongoing growth and development opportunities for the team
- Team player with the ability to enable and encourage others within the team
- Commercially astute – especially in proposing and negotiating solutions
- Ability to understand, interrogate and translate complex business issues
- Strategic thinking, analytical and logical reasoning skills
- Result oriented, working with the end in mind;
- Resilient, persuasive and self-motivated
- High-level accuracy and attention to detail
- Strong written and verbal communication/presentation skills in local and English languages
- Strong interpersonal skills with a collaborative mindset to work well with others;
ABOUT NIELSEN
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and act. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, inquisitive colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!
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