Ad Intel Analyst

Bangalore, India
Operations – Operations /
Full Time /
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. 


Responsible for viewing, analyzing, classifying and coding television material. This includes determining the type, classification, duration and creative characteristics of television material.


    • Watch and listen to commercial suspect via video clip
    • Use project classification guidelines to determine type of suspect (commercial, promo, PSA, etc.)
    •  Identify brand being advertised based on video and audio
    •  Identify creative characteristics based on video and audio
    • Match brand with existing information in the database 
    • Create new brands and/or creatives 
    • Complete coding of commercial suspects within established time
    • Adhere to coding business rules and guidelines
    •  Meet and maintain an acceptable quality score 
    • Meet and maintain an acceptable productivity rate


    • Interpretation and transcription skills 
    • Must speak and write American English 
    •  Basic computer skills
    • Good listening skills
    • Ability to understand American accent
    • Strong attention to detail
    • Strong time management skills 
    • Excellent spelling & grammar skills
    • Ability to work both independently and part of a team
    • Must be able to meet expected benchmarks for quality and output
    • Must respond well to feedback
    • Knowledge and interest in American culture a plus
    • Exposure to US advertising & TV programming a plus
    • Production environment experience a plus

Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work. 


As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from TV Classification Analyst podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.