Senior Sales Executive, Audience Measurement, Asia
Pasig City, Philippines
Sales – Business Development /
Full Time /
Hybrid
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.
About the Role
- Serves as the primary contact to the leadership team in driving new business opportunities and develop strategic engagement within each Audience Measurement vertical sales teams
- Provide support in developing country-specific synergies across verticals to establish Nielsen as the go-to brand within the industry and with external stakeholders;
Key Responsibilities
- New Business Development
- Assists the leadership team on the development of monthly / quarterly / annual sales plans to identify growth opportunities with existing and new client groups;
- Deliver agreed quarterly / annual sales targets through new business development;
- Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads;
- Build internal relationships across business units and verticals for support with identifying opportunities and converting the sale;
- Sales Strategies
- Accomplish sales activities independently in terms of preparation and delivery of proposal and credentials
- Supports the business in developing and implementing competitive sales pricing and marketing, marketing, roll-out strategy for new product introductions to the industry;
- Client Engagement
- Assist leaders in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards
- Serve as the primary contact on ad-hoc analysis and responds to questions on content, basic data issues/questions of the clients
- Completes on-site presence independently which includes responsibilities on data requests, technical basic support and analysis
- Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations
- Develop strong and trust-based relationships with clients and key stakeholders in the industry;
- Develop a solid working understanding of Nielsen audience measurement solutions along with other relevant Nielsen products to offer to clients a holistic set of insights;
- Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term;
- Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
Key Stakeholders & Interface
- Internal
- Global / Regional Executives
- Global / Regional Commercial Leads
- Corporate Functions including Finance and Human Resources
- General Associates
- External
- Clients
- Vendors
- Legal Representatives
Experience & Qualifications
- At least 2 to 3 years relevant working experience in the Media/Advertising/ Sales environment
- Bachelor's degree is required, Master’s degree is desirable
- Project management/ execution, account management and client-facing experience.
- High communication skills (communicating with clients, partners, and thought leadership for both inside and outside the company)
- Excellent written and communication skills.
- Experience of working successfully within a ‘matrix’ style environment;
Competencies & Skills
- Meticulous with strong attention to detail;
- Proactive in providing initiatives to the team
- Team player with the ability to enable and encourage others within the team
- Ability to understand, interrogate and translate complex business issues
- Analytical and logical reasoning skills
- Result oriented, working with the end in mind;
- Resilient, persuasive and self motivated
- High-level accuracy and attention to detail
- Strong written and verbal communication / presentation skills in local and English languages
- Strong interpersonal skills with a collaborative mindset to work well with others
Key Performance Indicators / Measures
- Achievement of sales operating plans
- New business development
- Customer and client retention
Department Summary
- Drive strategic engagement within the client vertical sales teams for each segment, building go-to-market strategies and client-specific account plans to expand our business with existing clients, sharing best practices across client vertical sales teams, and driving country-specific engagements and contracts for local customers.
- Teams’ objectives will be revenue growth and product penetration within each vertical.
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth. Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!
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