Marketing Operations Specialist
Redwood City, CA
Marketing – Marketing /
Full-time /
Hybrid
Nimble is a healthtech company on a mission to simplify access, understanding and management of healthcare. We are starting by building the largest, most loved pharmacy business in the world. We are a fast-growing, technology-first startup driven by perfecting the patient and pharmacist experience. Nimble fosters a culture of collaboration, open communication and deliberate action that allows us to face today’s most exciting challenges head-on and grow incredibly quickly.
Nimble is looking for a detail-oriented and strategic Marketing Operations Specialist to join our growing Marketing Team. In this role, you will play a crucial part in optimizing our marketing processes, tools, and data management to drive successful campaigns and enhance overall marketing performance. You will work closely with cross-functional teams to ensure our marketing initiatives are executed seamlessly and effectively.
As a Marketing Operations Specialist, you will:
- Execute manual and automated programs for outbound communication channels (email, SMS, and push)
- Monitor and report on engagement metrics (opens, clicks, click-to-open rates) and channel health metrics (opt-outs, bounces)
- Analyze the performance of communication channels and campaigns across customer segments and lifecycle stages
- Optimize technical processes for maximum operational efficiency
- Ensure deliverability of email and SMS
- Conduct coding and QA in an enterprise-level ESP
- Establish strong collaborative relationships with Lifecycle Marketing and cross-functional teams, including Product, Engineering, and other key stakeholders
What you bring:
- 3-5+ years' experience in a Marketing Operations role
- Track record of building successful multi-channel, multi-touch programs from scratch
- Ability to present complex information clearly and concisely, both verbally and in writing
- Is analytical, organized, detail-oriented, and data-driven
- Knowledge of Customer Engagement Platforms (e.g., Iterable, Braze, Sailthru, Klaviyo, etc.)
- Experience with third-party analytics tools (e.g., Mixpanel, Amplitude, Looker, Kibana, Elastic, etc.)
- Preferred: Marketo, HubSpot, Salesforce Account Engagement
- Bachelor's degree
What's in it for you:
- Compassionate and driven colleagues in a fun environment where success is celebrated
- Accelerated career growth in a fast-growing company
- Direct access to executives and a transparent company culture
- Rare opportunity to change an industry and lives of millions
- We are reinventing healthcare / pharmacy - your (grand)parents and your (grand)children will understand and appreciate what you do
- Medical / Dental / Vision / 401K package that fits your needs
- Generous Vacation Policy - work hard and take time when you need it
- 11 Paid Holidays
- Work out of our HQ in beautiful downtown Redwood City
$105,000 - $125,000 a year
At Nimble, we are dedicated to putting patients first and improving pharmacies across America. Join us on this exciting journey!
Diversity, inclusion and belonging at Nimble: Nimble is building a diverse and inclusive work environment where we learn from each other. We pride ourselves on being an equal opportunity employer and welcome people of diverse backgrounds, abilities and perspectives.
