CRM Marketing Specialist (Lifecycle)
Makati, Philippines
Commercial – Marketing & PR /
Permanent, Full-time /
Hybrid
Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.
Job Description:
The Shipper Lifecycle Marketing (SLM) Specialist will spearhead the development of data-driven strategy and programme across the entire customer journey at Ninja Van Philippines. From a new user to a loyal advocate, the SLM Specialist will collaborate with stakeholders to design and implement impactful campaigns across the right communication channels (e.g., Email, Mobile Push Notifications, SNS) and work with related marketing platforms to maximize the user value and achieve business objectives.
This role offers exciting opportunities for a Lifecycle Marketing expert who is passionate about marketing and data analytics, and has a personal ambition to learn and grow.
Main Duties:
- Design effective and creative ideas by adopting a customer-first mindset when conceptualizing and implementing campaigns across all pertinent Shipper Lifecycle Marketing (SLM) communication touchpoints.
- Understand business objectives, facilitate and enable lifecycle marketing strategies to maximize the sustainable user lifetime value from segmentation, personalization, automated user journeys and optimal distribution of content.
- Take ownership to plan, implement, monitor, measure and report campaign performance across stakeholders.
- Identify gaps and continuously optimise campaign performance through A/B testing and other data driven approaches.
- Collaborate with stakeholders to enhance SLM-related operational processes, empowering them to adopt a customer-first mindset from the initial planning stages of programs and communication channels.
- Cultivate robust partnerships with stakeholders to encourage implementation of best practices from CRM platforms.
- Stay up-to-date on latest CRM-related trends, techniques, and marketing platforms and come up with innovative ways to reach our users in the most effective, least intrusive way possible.
Minimal Qualifications:
Bachelor’s degree in marketing or business administration or communication and PR or any related field
3 to 5+ years of relevant marketing experience preferably in B2B marketing / e-commerce / retail / travel.
Solid hands-on experience in CRM campaign management / Lifecycle marketing management field or email marketing and automation / loyalty program communication.
Good knowledge with CRM platforms and tools (e.g. Salesforce Marketing Cloud, Mailchimp, Google Analytics and other tools to execute and monitor performance)
Experience in user segmentation, customer life management, and A/B testing
Strong background in business writing, copywriting and editing content within email, mobile notifications or SNS.
A great storyteller with strong customer first mindset.
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