Trade Marketing Executive (FMCG)

Ho Chi Minh City, Vietnam
Ninja Mart – Ninja Mart /
Permanent, Full-time /
Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries. 

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

The role is part of Nina Mart’s BD team and has key objectives of 
- Implementing the best efficiency of trade activities. 
- Co-strategizing with the Sales Team on executing and delivering on promises and commitments to Brand Partners.
- Improving Brand Partners’ revenue, visibility and expanded coverage/ reach.

Launched in Feb 2021, Ninja Mart is Ninja Van’s first FMCG-focused logistics unit. We connect brands with retailers in suburban and rural regions of Vietnam and Malaysia, unlocking endless possibilities for business expansion in this fast-growing region.

The Ninja Mart Vietnam team is split into a few sub-verticals:
1. Commercial Strategy & Growth,
2. Business Strategy & Operations,
3. Marketing and Brand Strategy, and
4. Partnership and Business Development.
This role sits within the Partnership and Business Development function.

Key Accountabilities

    • Trade marketing execution (70%)
    • Implementing the trade activity to the sales team and customer.
    • Ensuring aligned trade mechanics with the investment and sales system.
    • Monitoring the progress and performance of all trade activities.
    • Serving as the primary contact point with partners (brands, sales team) for planning, execution, and performance evaluation of Trade Marketing initiatives.

    • Collaboration (30%)
    • Executing strategic trade activities aligned NJM & brands focus volume/value/distribution KPIs.
    • Evaluating the performance of Trade Marketing programs on a monthly/quarterly basis.
    • Ensure cost management for effective spending, encompassing key KPIs such as volume and display.
    • Influencing the sales team with strategic plans that had been aligned with the core team.

Key Requirements

    • At least 1-2 years of extensive experience in trade marketing, business development, and customer success in a FMCG company
    • Graduated from a talented development program at any corporation is a plus
    • At least Diploma / Degree in any Business related field (business, sales, marketing, finance, communication)
    • Business development or account planning/operating experience in FMCG
    • Proficiency in Microsoft Office (Word, Powerpoint, Excel) and Google Workspace (Docs, Slides, Sheets, Forms)
    • Intermediate in English (Reading, Writing)


    • Working address : Ninja Van Vietnam Office, 33 Huynh Tinh Cua, Ward 8, District 3, Ho Chi Minh City

    • Salary and benefits:
    • Competitive income compared to the market
    • "Tet" bonus , Performance review from 1 - 4 months
    • Paid social insurance based on full salary
    • 12 days annual leave, 5 days sick leave (with full salary)
    • High-class AON Health Insurance for manager level.
    • Year End Party, annual Townhall Ceremony
    • Annual company trip 
    • Attractive team-building activities, regular internal activities
    • Provide laptop for employees

    • Training and developing:
    • Participate in internal training courses: online/offline
    • Opportunities to promote to higher positions: Senior, Team Leader, Manager, etc.

    • Work environment & colleagues:
    • Senior leaders are open-minded, respectful, and ready to facilitate personal growth
    • Young and dynamic working environment
    • The scope of work is large, the company has more than 6000 employees, the company has operations spreading to 63 provinces/cities throughout the country.
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